Facebookblog101
20
Transcript of Facebookblog101
What is Facebook? Facebook is a Social Media Networking
website with over 1 Billion Active Users worldwide
In Trinidad and Tobago alone there are over 480K active Users – that’s 32% of the population and 65% of all persons who have access to the internet in the country
Types of Facebook Profiles
The Personal Profile › For connections with Family & Friends› Maximum of 5000 Personal Connections› Unlimited Subscriptions are allowed but with
limited interaction capabilities› Allows Photos, Videos, Notes, Game
Applications etc› Interconnections available with most social
media platforms: Twitter, Tumblr, Instagram etc
› Usable Via Mobile Phone/ Mobile Ap
Types of Facebook Profiles
The Fan Page› For Businesses, Brands, Celebrities, Charities etc.› Unlimited Connections› Ability to create Micro Websites via Tabs› Allows Photos, Videos, Notes, Game Applications
etc› Interconnections available with most social media
platforms: Twitter, Tumblr, Instagram etc› Usable Via Mobile Phone/ Mobile Ap› Provided Marketing Analytics › Multiple Admins can operate on various
permissions levels
Types of Facebook Profiles
The Community Page› For Charities, NGOS, Listed Interests › Unlimited Connections› Very simple features› Allows Photos, Videos, Notes, Game
Applications etc› Usable Via Mobile Phone/ Mobile Ap› Will be developed when a specific tag trends
on facebook and no page/profile is available for it – can also draw information from the web to propagate fields
Types of Facebook Profiles
The Group› Designed to allow persons with similar
interests to interact› Works like a traditional forum message
board with threads › Very limited Functionality is available for
customisation
Understanding a Fan Page
Understanding a Tab
Some Practical Uses of FB
FAC
EB
OO
K A
DS
Facebook Ads target specific users by key demographics and interest.
Facebook Ads must be concise, with a clever call to action to encourage users to click it.
They can be pointed to your website, or to your facebook page
Read the rules of creating a Facebook Ad
Be mindful of the spend and monitor them diligently so you do not over exert your budget
TIPS TO SUCCESS ON FB
Understand your audience Keep status updates to 1 sentence maximum; do not post
more than 3 times daily unless your audience will respond Popular times to post are 8am, Noon, 4-6pm Use clever images, memes and videos Post materials that are relevant to your audience to keep
them engaged Connect your Social Media Together Create a custom url asap via http://facebook.com/username Review your analytics weekly and use them to see which
types of posts are successful and adapt your weekly strategy to suit
Grammar and Spelling are VERY important
TIPS TO Fan Management
Establish House Rules Never delete or dismiss negative posts,
acknowledge and address them Ban Users who abuse you and or other
fans Create a standard time when you
address Fan’s Questions or Concerns on your posts
Blogging 101
Blogging
A blog is a narrative usually 300-500 words long with supporting images or video that gives readers your opinion on a matter of interest
A video blog is 1st person video also discussing or giving a testimonial on a topic
Find a Blog Platform
Research where your Audience Shares Their Blogs
Use your Facebook Fan Page to Ask Questions on where your fans post
Pick a popular platform for your target
Some Rules
KISS – Keep it Simple and Short Research the subject matter and list
your references Never plagiarize another blog – you will
be caught and shamed by your fans Always ensure your grammar and
spelling are on point Try to find an image or create an image
to match your blog subject
Some Rules
Video Blogs should be scripted and practiced
Add a personal signature or phrase to begin or end your video blog
Do not rant, be calm and witty Look presentable, ensure the point of
view of the camera defines you but remains uncluttered and appealing to your audience
Share it like Licks!
Use your blog as a main content medium for your Facebook Fan Page
This will help give your space a unique identity and allow you to engage with your fans all the while seeming genuine
Exerc
ise
face
book
Develop a Facebook Fan Page for your individual Brand
Conceptualize a brand identity for facebook: Cover Photo & Profile Pic
At home complete your Fan Page and email the custom link to [email protected]
Research and Identify a Blog Platform Reserve this platform with your brand
identity Conceptualize the concept for your first
Blog At home complete your blog identity and
create either a blog or video blog and email to [email protected]
Ian M. S. Royer
[email protected]+868-721-7292Twitter: @imsroyerSlides available for download:http://www.slideshare.net/imsroyer/
