Overview and Privacy Settings

By Melina KaufmanOwner of Spotlight Graphic Design

What is Facebook?What is Facebook?Facebook is a social networking site where users

can add people as friends, send messages, chat, share photos and videos and update their personal profiles to notify friends about themselves

Facebook FactsFacebook FactsFacebook is a social networking website launched

in February 2004

Facebook has more than 500 million active users in July 2010, which is about one person for every fourteen in the world

The average American spends 66 hours a month online and 7 of those are spent on Facebook

Facebook is the #1 website world wide, with more page views than Google

http://www.youtube.com/watch?v=zihI7fYeq2o

Facebook and Your Facebook and Your BusinessBusiness

There is no charge to create a Page for your business

Over one third of Facebook users “like” Pages of one or more brand or business- over 132 million people

The number one reason users become fans of a brand or business is to receive offers and promotions

56% of internet users cite Facebook Pages and their updates as having significant influence over buying decisions

Users click through 2X more links through Facebook than through Google

History of FacebookHistory of FacebookFacebook was founded by Mark Zuckerberg with his

college roommates, fellow computer science students

The website's membership was initially limited by the founders to Harvard students, but quickly was expanded to other colleges in the Boston area and Ivy League schools

It gradually added support for students at various other universities before opening to high school students, and, finally, to anyone aged 13 and over, in 2006

Basic Facebook TermsBasic Facebook TermsGroup- Is like a club created by bands, companies

and other organizations to promote their activities

Network- Friends and acquaintances that center on a school, company, or military organization

Status- A micro-blogging feature which allows users to inform their friends of their current whereabouts, actions, or thoughts

Like- A link next to something that allows users to let others know they appreciate something like a video, page or an article

www.facebook.comwww.facebook.com This is the log-in and sign-up page you first encounter

News FeedNews Feed Appears on every user's homepage and highlights

information including profile changes, upcoming events, and birthdays of the user's friends

ProfileProfile A Facebook site intended for and created by people

who want to share personal information about themselves and socialize with others

WallWall A featured space on every user's profile page that

allows friends and users themselves to post messages for others to see

InfoInfo Part of a profile that allows users to inform others

about themselves including birthday, city, phone number, work and school info, favorite movies and TV shows and more

Privacy SettingsPrivacy Settings Allow a user to control who can or cannot see different

parts of the user’s profile

Sharing Information on Sharing Information on FacebookFacebook

This section controls who can see all the content you post on a day-to-day basis (status updates, photos, etc)

Also includes some things you share about yourself (birthday and contact information) and content others share about you (comments on your posts and photos and videos you've been tagged in)

"Customize settings" displays a full list so you can control the privacy level for each setting

Basic Directory Basic Directory InformationInformation

Certain information is visible to everyone because it's essential to helping people find and connect with you on Facebook. Name and profile picture are visible to everyone so real world friends can recognize you, and so we can display them when you write on someone's Wall

Gender is public so we can correctly display your gender (for example, "Add her as a friend”)

Networks are visible to everyone so you can see who else is part of your network (and will have access to your information) before choosing "Friends and Networks" for any of your privacy settings

Other information in this section, including hometown and interests, is visible by default to help friends and other people you have things in common with connect with you

Application and Website Application and Website SettingsSettings

This section controls what information is shared with websites and applications, including search engines (applications and websites you and your friends use already have access to your name, profile picture, gender, networks, friend list, user ID, and any other information you share with everyone)

You can view your applications, remove any you don't want to use, or turn off platform completely

Turning off platform means you won't be able to use any platform applications or websites and we won't share your information with them

Everyone, Friends of Friends & Everyone, Friends of Friends & FriendsFriends

"Everyone" is best for information that people may want to share with a larger audience and can potentially be seen by anyone on Facebook (Would you share this info with everyone on the street?)

"Friends of Friends" is best for things like photos and videos of you, which are often relevant to friends of your friends (Would you share this info with everyone you went to school with?)

"Friends Only" is for things you only wish to share with people you are directly friends with

Custom option is available if you wish to organize your friends into groups and select visibility based on groups (ie co-workers cannot see photos, but all other friends can)

Block ListsBlock Lists This section lets you block people from interacting with

you or seeing your information on Facebook

When you block a person, you cut all ties (friends, details and comments) with the person and you will not show up when they search for you while logged in to their account

You can also specify friends you want to ignore application invites from, and see a list of the specific applications that you've blocked from accessing your information and contacting you

Preview My ProfilePreview My ProfileThis feature on the Privacy Settings page lets you

see how different people can view your page with the settings you have selected

The view that comes up is your directory listing as it would be seen by someone that is not a friend

You can type in the name of a friend to see how they would see your profile

Tagging in Your Status To add a friend's name, group or Page to something you

are posting, just include the "@" symbol beforehand

As you type the name of what you would like to reference, a drop-down menu will appear that allows you to choose from your list of friends, groups, events, applications and Pages

The "@" symbol will not be displayed in the published status update or post after you've added your tags

Friends, Groups or Pages you tag in your status updates will receive a notification and a Wall post linking them to your post (if their settings allow this)

PagePage Facebook site intended for and created by artists,

musical groups, celebrities, businesses, brands and similar entities (not individuals for themselves)

Business PageBusiness PageCreating a Page is very similar to creating a profile-

visit http://www.facebook.com/pages/create.php upload a photo or your logo, fill in the desired description and contact information and invite your friends to “Like” it

To keep your page relevant, interesting and indexing well it’s a good idea to regularly update your Page with videos, pictures, offers, quizzes and information that relates to your business and field

The person who establishes the Page is the administrator and can decide what “Likes” and other people have access to on the page

Insights for your PageInsights for your PageOn the left hand side of your page (from an

administrator’s account) by the fold is a Insights area

This provides detailed feedback about your likes, post feedback, demographics of users and how many people looked at content on your page like photos and videos

This is a great tool to use to see how your users react to particular offers, deals or information you post

This is also a great tool to see what type of people might be interested in your business

For More Information…For More Information… If you are interested in Facebook or other social

media training for you or your business please contact me at melina@spotlightgraphicdesign.com

I also offer a full range of graphic design services. For more information, please check out my website at www.spotlightgraphicdesign.com