Facebook video optimization
Transcript of Facebook video optimization
![Page 1: Facebook video optimization](https://reader031.fdocuments.in/reader031/viewer/2022030213/589b2d081a28ab2d4c8b6269/html5/thumbnails/1.jpg)
Facebook Video Optimization
On Facebook, Your video viewers are:-
- Organic Reach:
1) Have liked your page OR
2) Friend shares the video
- Paid Reach:
Targeted by Sponsored Video
![Page 2: Facebook video optimization](https://reader031.fdocuments.in/reader031/viewer/2022030213/589b2d081a28ab2d4c8b6269/html5/thumbnails/2.jpg)
How to PULL viewers in ?
- Maximize to 16:9 aspect ratio
- Add black bar to utilize 16:9
- SQUARE format (fill space on mobile)
- SQUARE video would likely to be view
VS.
![Page 3: Facebook video optimization](https://reader031.fdocuments.in/reader031/viewer/2022030213/589b2d081a28ab2d4c8b6269/html5/thumbnails/3.jpg)
Facebook Video starts on MUTE?
- 85% Facebook video watched without sound / mobile.
- Use on-screen Text
- Use powerful Image
- Grab viewer’s attention
![Page 4: Facebook video optimization](https://reader031.fdocuments.in/reader031/viewer/2022030213/589b2d081a28ab2d4c8b6269/html5/thumbnails/4.jpg)
Audio voiceover OR people talking ?
- Upload custom captions file.
- Check the auto-transcribe text.
- Accurate /Custom closed captions are good for improving SEO
![Page 5: Facebook video optimization](https://reader031.fdocuments.in/reader031/viewer/2022030213/589b2d081a28ab2d4c8b6269/html5/thumbnails/5.jpg)
Why TEXT important ?
- Videos shorter than 30s will loop automatically (We are LAZY)
- Like Thumbnail appeared after YouTube video (Call-to-Action)