Facebook & Twitter For The Equine Vet
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Facebook & Twitter for the Equine Vet Practice
Mike Pownall, DVMwww.mpequine.com
www.slideshare.net/mpownall
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• Why?• How to use it?• How to measure it?
Facebook & Twitter
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Social MediaWhy is it Different?
• Conversational• Collaborative• Selective• Immediate• Transparent
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Social MediaWhy is it the Same?
Strategy
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Strategy
• What is our goal?
• How are we going to do this?
• How do we know we are successful?
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Strategy
• Facebook is not strategy• Facebook is a tool.
• Herd health is a strategy to minimize the spread of a virus
• A vaccine is a tool
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Challenges in equine practice• Economy• Competition• Internet
Why Do I Need Social Media?
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Social Media Failure
• Boring• Inconsistent• Preach• Don’t engage• Don’t measure
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4Es of Social Media
• Educate• Entertain• Engage• Evangelists
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Ease of Use
• iPhones• Droids• Apps
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Facebook PagesDon’t want personal page
• Fan pages are indexed by search engines while profiles are not.
• Fan pages provide “Insights” or analytics while profiles do not.
• Fan Pages offer the ability to use Facebook ad
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Vanity Urls
www.facebook.comMcKeePownallEquineServices
www.facebook.com/pages/Wisconsin-Equine-Clinic-Hospital/220128931006
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Twitter• 140 characters
• Unique language
• Immediate updates
• Share links, photos, videos
• Twitter now has >200,000,000 users
• 8% of Americans
• Fastest growing platform
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• # = Hashtag Searching• Ogrdy.ca/vjVduB = short URL• http://mobihealthnews.com/
14703/half-of-doctors-to-use-medical-apps-by-2012/
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Twitter Success• The more we tweet the more followers
we get• The more interesting we are the more
followers we get• The more we follow others the more
followers we get
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• Retweets• New Users• Mentions
• Interactions• Searches
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Thank You