Facebook Tips and Use for Domination

Make your Brand a BUDDY to Consumers!

We know why Facebook – Numbers!

1.1 billion + users Average users spend 21 minutes on FB

and have 130 friends! The key is to attempt to trigger the ripple

effect … WOM on STEROIDS!Capture the attention of your initial targets

and generate shareshttp://fb-308.todaysviralposts.com/secrets

Cross Promotions Algorithms constantly modified to “improve” your experience

… irrelevant posts reduced. How do you combat this?

Design a Company Fan Page Fans will definitely see your posts

The more you post, the more

Tie in News Stories of Interest that encourage FB postings from original site http://www.dailymail.co.uk/tvshowbiz/article-3243145/Daniel-Craig

-treats-beautiful-bystander-action-packed-boat-ride-Bond-new-advert-Spectre.html

Future Proof Your Corporate Page Constant updates to the algorithms change the basic

approaches businesses can use to increase likes, generate hits/click thrus and be more visible.

FB offers paid advertising approaches that will help boost posts and generate addition “LIKES” for your page. To date the advertising approaches have not resulted in

excessive clutter.

Boost and increase likes earlier vs. later to avoid additional costs

Targeting FB users build an incredible profile of themselves (often unwittingly) that can

be accessed

FB enables users to target (via paid approaches) segments very effectively

Demographics

Age

Gender

Education

Geographics

Location/proximity

Psychographics

Interests, travel

Behavioristics

Purchase behavior

Mobile use vs. desktop

OBJECTIVE – higher conversions through effective targeting

Facebook Setup – page construction Create your business page Categorize your business

Remember this will impact who finds you through searches!

Customize your url – you can only change your unique address once and make sure it matches your page

Facebook.com/opbs

Profile picture FIRST IMPRESSIONS!

Invite people to LIKE your page … when it is ready! Be active, post pictures, links, etc. of interest to the

targeted consumer

Dead and inactive pages are a lost opportunity

Page Setup Advertising

It is content dependent

Spending $ effectively is the goal

Sufficient content, photos, video, posts are necessary to generate “shares”

Generating “likes”

Share a link to groups you are members of on FB

Add a “like’ button to your website and share consistently with people you know

Invite business contacts to visit and ‘like’ your page

High quality images, contents, videos or tutorials

Have clear objectives and implement them with telling people what you want them to know about your business and industry

back it up with research and stats

Make sure your website, email signature LINK to your fb fan page

Tag the fan page so it will appear on your friends pages

@fan page

Generating Likes

Master how to target fans based on their interests, demos, location

Leverage existing traffic on your website to increase like and generate social media publicity Use the social media icons

in prominent places on the homepage

Be consistent with timing of posts – you can arrange this in advance and does not require daily monitoring

Use FB groups for greater engagement and discussion Hobby groups

Ex: our company – amputee coalition

Last resort – PAY! CAN INCREASE THE

SPEED OF SUCCESS!

Call to ActionBe specific with your “Call to Action” and request people “like” your page

Pin a post with a call to action

Set up a “landing tab”

Use high quality and interesting images and content to generate shares and additional likes

customer photos, office shots, tutorials

Example Landing Pages

How Powerful is a FB Advertisement?

Online ads reach 27% of their intended audiences Banner ads, button ads

FB ads can reach as high as 90% of their intended audiences!

IMPACT – sales generation, likes, product trials may not immediately occur It is all dependent on the

effectiveness of your targeting approach

Remarketing Advertising to

individuals that have already indicated an interest in your products and services via visiting your website OR people who have searched similar products

Why “remarket” to this group? You can customize your

ads to send specific messages

Increase conversions

Costs stay low and affordable by spending less to target a narrower group that is a more receptive segment!

Customized Ads and Audiences

Remarketing Costs and Benefits Reduced cost per

click relative to search engine options Search engine users

are actively seeking this product category

FB users are not actively “searching” for products (on social media)

Pull (SEO) vs. Push marketing

By using FB to target individuals that have visited your website but have not converted (purchased), the business keeps costs low, yet maximizes potential customer acquisition Ad must contain new

information or offer to result in a “click thru’

BTW … what is cost per acquisition The marketing expense of

bringing converting the target market to a paying customer

Upsells and Brand Loyalty

It is not necessary to limit all of your advertising to prospects that have not converted. Use some ads to target current and

prospective customers to encourage dialogue

Current customers may click thru to the website from the reminder and be available for Upsells or Replacement/Additional product purchases

Common Concerns about FB Advertising

How does FB make money on Advertising because many people never click thru … Despite the fact that many people don’t actively click

thru, FB ads are working. Sponsored ads and messages are changing behavior! Studies have shown that FB ads impact behavior … without click thrus!

Research shows that people respond to FB ads much like television advertising, so instead of stealing from Google ads, FB ads could potentially enhance the decline of network/cable advertising!

70% of FB ads show a 3x or better ROI (got back 3x the investment in sales); more than half got better than 5x ROI

Facebook Advertising Concerns