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Facebook – The Basics and Beyond – Day 3

Groups and Pages

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Groups• Groups are one of the best tools available on Facebook for staying in touch

with friends. • Groups offer more control than you news feed or list.

• Post are ordered based on activity, but you see everything. Nothing is hidden. No algorithms.

• You only see what is of interest to the group.• You can search for items in a group

• Unlike a list, people will definitely see what you post. • Groups allow you to converse with like minded people so not everyone has to

see what you are talking about. • Make groups for every interest, for neighborhoods, for family groups, friends. • There is a new group app so you can only open that app and see your groups.

Because of this you can avoid the rest of Facebook if you wish to.

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Create Your Own Group or Find Others• https://www.facebook.com/browsegroups/?category=membership

• Then use the special features of groups:• Files: Groups have a separate tab for shared files. You can use these to

share almost anything of importance for groups such as lists, documents, software, etc.

• Events: You can do this in the rest of Facebook, but maybe you just want to plan a group outing or meal.

• Polls: Quiz your groups to gain a quick consensus or make plans.

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Pages• Pages are an excellent way to communicate to the public at large, but only

those that have actually “liked” your page and those that follow them. • Pages are much like groups, but are open to all.• Pages can be a way to market, a public sounding board, an open

discussion platform.• Pages need to be managed to work and to ensure consumers needs are

being met and problems are being solved. https://www.facebook.com/bestbuy

• Page feeds are doled out based on Facebooks “algorithm”• You can boost your posts to gain a larger readership and ensure they are

seen. This DOES cost money.

Create a Page• https://www.facebook.com/pages/create/?ref_type=logout_gear

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Questions