Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47...

57
FACEBOOK STATS AND CHARTS A publication of 47 HANDY

Transcript of Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47...

Page 1: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

Facebook stats and charts

A publication of

47handy

47 Handy Facebook Stats and ChartsBy Amanda Sibley

Amanda Sibley is a member of the paid marketing team at HubSpot She helps create and manage paid advertisements and external vendors to help generate leads across various platforms Amanda is also a regular contributor to the HubSpot blog where she writes about various topics across inbound marketing

FOLLOW ME ON TWITTERAMANDASIBLEY1

brings your whole marketing world together in one powerful integrated system

HuBSpOTrsquoS ALL-IN-ONE MARkETINg SOFTWARE

Get Found Help prospects find you online convert Nurture your leads and drive conversions analyze Measure and improve your marketing Plus more apps and integrations

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

M

SEARCH OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

gREquEST A DEMO

HTTpBITLYgET-A-DEMO-OF-HS

47 Handy Facebook StatS and cHartS 4

WWWHuBSpOTCOM share ebook

Everyone is talking about how Facebook can drive traffic leads and customers to

your site But how much do you really know about Facebook

Who is actually using it and for what How can you best optimize your Facebook

presence to get the most return on your efforts

By knowing who your audience is on Facebook you will be able to engage with them

more effectively You can find the best time to reach them and what type of content

resonates with them Read on to see some interesting and surprising statistics

about the social media giant we all know and love

AN INTRODuCTION

47 Handy Facebook StatS and cHartS 5

WWWHuBSpOTCOM share ebook

Users of Facebook

47 Handy Facebook StatS and cHartS 6

WWWHuBSpOTCOM share ebook

G1

There are over 950 million people on Facebook worldwideSource Facebook

47 Handy Facebook StatS and cHartS 7

WWWHuBSpOTCOM share ebook

500 million users log into Facebookeach day a 48 increase from 2010 to 2011

2

Source The Social Skinny 2012

welcome

47 Handy Facebook StatS and cHartS 8

WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook

3

Source Search Engine Journal

47 Handy Facebook StatS and cHartS 9

WWWHuBSpOTCOM share ebook

people ages 25-34 use Facebook the most

4

Source Emarketer 2012

47 Handy Facebook StatS and cHartS 10

WWWHuBSpOTCOM share ebook

5 new Facebook profiles are made every second

UU UU U

5

Source AllFacebook 2012

47 Handy Facebook StatS and cHartS 11

WWWHuBSpOTCOM share ebook

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

Facebook users are

47 male

53 female

6Source Emarketer

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 2: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook Stats and ChartsBy Amanda Sibley

Amanda Sibley is a member of the paid marketing team at HubSpot She helps create and manage paid advertisements and external vendors to help generate leads across various platforms Amanda is also a regular contributor to the HubSpot blog where she writes about various topics across inbound marketing

FOLLOW ME ON TWITTERAMANDASIBLEY1

brings your whole marketing world together in one powerful integrated system

HuBSpOTrsquoS ALL-IN-ONE MARkETINg SOFTWARE

Get Found Help prospects find you online convert Nurture your leads and drive conversions analyze Measure and improve your marketing Plus more apps and integrations

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

M

SEARCH OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

gREquEST A DEMO

HTTpBITLYgET-A-DEMO-OF-HS

47 Handy Facebook StatS and cHartS 4

WWWHuBSpOTCOM share ebook

Everyone is talking about how Facebook can drive traffic leads and customers to

your site But how much do you really know about Facebook

Who is actually using it and for what How can you best optimize your Facebook

presence to get the most return on your efforts

By knowing who your audience is on Facebook you will be able to engage with them

more effectively You can find the best time to reach them and what type of content

resonates with them Read on to see some interesting and surprising statistics

about the social media giant we all know and love

AN INTRODuCTION

47 Handy Facebook StatS and cHartS 5

WWWHuBSpOTCOM share ebook

Users of Facebook

47 Handy Facebook StatS and cHartS 6

WWWHuBSpOTCOM share ebook

G1

There are over 950 million people on Facebook worldwideSource Facebook

47 Handy Facebook StatS and cHartS 7

WWWHuBSpOTCOM share ebook

500 million users log into Facebookeach day a 48 increase from 2010 to 2011

2

Source The Social Skinny 2012

welcome

47 Handy Facebook StatS and cHartS 8

WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook

3

Source Search Engine Journal

47 Handy Facebook StatS and cHartS 9

WWWHuBSpOTCOM share ebook

people ages 25-34 use Facebook the most

4

Source Emarketer 2012

47 Handy Facebook StatS and cHartS 10

WWWHuBSpOTCOM share ebook

5 new Facebook profiles are made every second

UU UU U

5

Source AllFacebook 2012

47 Handy Facebook StatS and cHartS 11

WWWHuBSpOTCOM share ebook

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

Facebook users are

47 male

53 female

6Source Emarketer

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 3: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

brings your whole marketing world together in one powerful integrated system

HuBSpOTrsquoS ALL-IN-ONE MARkETINg SOFTWARE

Get Found Help prospects find you online convert Nurture your leads and drive conversions analyze Measure and improve your marketing Plus more apps and integrations

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

M

SEARCH OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

gREquEST A DEMO

HTTpBITLYgET-A-DEMO-OF-HS

47 Handy Facebook StatS and cHartS 4

WWWHuBSpOTCOM share ebook

Everyone is talking about how Facebook can drive traffic leads and customers to

your site But how much do you really know about Facebook

Who is actually using it and for what How can you best optimize your Facebook

presence to get the most return on your efforts

By knowing who your audience is on Facebook you will be able to engage with them

more effectively You can find the best time to reach them and what type of content

resonates with them Read on to see some interesting and surprising statistics

about the social media giant we all know and love

AN INTRODuCTION

47 Handy Facebook StatS and cHartS 5

WWWHuBSpOTCOM share ebook

Users of Facebook

47 Handy Facebook StatS and cHartS 6

WWWHuBSpOTCOM share ebook

G1

There are over 950 million people on Facebook worldwideSource Facebook

47 Handy Facebook StatS and cHartS 7

WWWHuBSpOTCOM share ebook

500 million users log into Facebookeach day a 48 increase from 2010 to 2011

2

Source The Social Skinny 2012

welcome

47 Handy Facebook StatS and cHartS 8

WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook

3

Source Search Engine Journal

47 Handy Facebook StatS and cHartS 9

WWWHuBSpOTCOM share ebook

people ages 25-34 use Facebook the most

4

Source Emarketer 2012

47 Handy Facebook StatS and cHartS 10

WWWHuBSpOTCOM share ebook

5 new Facebook profiles are made every second

UU UU U

5

Source AllFacebook 2012

47 Handy Facebook StatS and cHartS 11

WWWHuBSpOTCOM share ebook

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

Facebook users are

47 male

53 female

6Source Emarketer

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 4: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 4

WWWHuBSpOTCOM share ebook

Everyone is talking about how Facebook can drive traffic leads and customers to

your site But how much do you really know about Facebook

Who is actually using it and for what How can you best optimize your Facebook

presence to get the most return on your efforts

By knowing who your audience is on Facebook you will be able to engage with them

more effectively You can find the best time to reach them and what type of content

resonates with them Read on to see some interesting and surprising statistics

about the social media giant we all know and love

AN INTRODuCTION

47 Handy Facebook StatS and cHartS 5

WWWHuBSpOTCOM share ebook

Users of Facebook

47 Handy Facebook StatS and cHartS 6

WWWHuBSpOTCOM share ebook

G1

There are over 950 million people on Facebook worldwideSource Facebook

47 Handy Facebook StatS and cHartS 7

WWWHuBSpOTCOM share ebook

500 million users log into Facebookeach day a 48 increase from 2010 to 2011

2

Source The Social Skinny 2012

welcome

47 Handy Facebook StatS and cHartS 8

WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook

3

Source Search Engine Journal

47 Handy Facebook StatS and cHartS 9

WWWHuBSpOTCOM share ebook

people ages 25-34 use Facebook the most

4

Source Emarketer 2012

47 Handy Facebook StatS and cHartS 10

WWWHuBSpOTCOM share ebook

5 new Facebook profiles are made every second

UU UU U

5

Source AllFacebook 2012

47 Handy Facebook StatS and cHartS 11

WWWHuBSpOTCOM share ebook

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

Facebook users are

47 male

53 female

6Source Emarketer

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 5: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 5

WWWHuBSpOTCOM share ebook

Users of Facebook

47 Handy Facebook StatS and cHartS 6

WWWHuBSpOTCOM share ebook

G1

There are over 950 million people on Facebook worldwideSource Facebook

47 Handy Facebook StatS and cHartS 7

WWWHuBSpOTCOM share ebook

500 million users log into Facebookeach day a 48 increase from 2010 to 2011

2

Source The Social Skinny 2012

welcome

47 Handy Facebook StatS and cHartS 8

WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook

3

Source Search Engine Journal

47 Handy Facebook StatS and cHartS 9

WWWHuBSpOTCOM share ebook

people ages 25-34 use Facebook the most

4

Source Emarketer 2012

47 Handy Facebook StatS and cHartS 10

WWWHuBSpOTCOM share ebook

5 new Facebook profiles are made every second

UU UU U

5

Source AllFacebook 2012

47 Handy Facebook StatS and cHartS 11

WWWHuBSpOTCOM share ebook

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

Facebook users are

47 male

53 female

6Source Emarketer

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 6: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 6

WWWHuBSpOTCOM share ebook

G1

There are over 950 million people on Facebook worldwideSource Facebook

47 Handy Facebook StatS and cHartS 7

WWWHuBSpOTCOM share ebook

500 million users log into Facebookeach day a 48 increase from 2010 to 2011

2

Source The Social Skinny 2012

welcome

47 Handy Facebook StatS and cHartS 8

WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook

3

Source Search Engine Journal

47 Handy Facebook StatS and cHartS 9

WWWHuBSpOTCOM share ebook

people ages 25-34 use Facebook the most

4

Source Emarketer 2012

47 Handy Facebook StatS and cHartS 10

WWWHuBSpOTCOM share ebook

5 new Facebook profiles are made every second

UU UU U

5

Source AllFacebook 2012

47 Handy Facebook StatS and cHartS 11

WWWHuBSpOTCOM share ebook

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

Facebook users are

47 male

53 female

6Source Emarketer

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 7: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 7

WWWHuBSpOTCOM share ebook

500 million users log into Facebookeach day a 48 increase from 2010 to 2011

2

Source The Social Skinny 2012

welcome

47 Handy Facebook StatS and cHartS 8

WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook

3

Source Search Engine Journal

47 Handy Facebook StatS and cHartS 9

WWWHuBSpOTCOM share ebook

people ages 25-34 use Facebook the most

4

Source Emarketer 2012

47 Handy Facebook StatS and cHartS 10

WWWHuBSpOTCOM share ebook

5 new Facebook profiles are made every second

UU UU U

5

Source AllFacebook 2012

47 Handy Facebook StatS and cHartS 11

WWWHuBSpOTCOM share ebook

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

Facebook users are

47 male

53 female

6Source Emarketer

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 8: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 8

WWWHuBSpOTCOM share ebookROver 223 million people in Europe are on Facebook

3

Source Search Engine Journal

47 Handy Facebook StatS and cHartS 9

WWWHuBSpOTCOM share ebook

people ages 25-34 use Facebook the most

4

Source Emarketer 2012

47 Handy Facebook StatS and cHartS 10

WWWHuBSpOTCOM share ebook

5 new Facebook profiles are made every second

UU UU U

5

Source AllFacebook 2012

47 Handy Facebook StatS and cHartS 11

WWWHuBSpOTCOM share ebook

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

Facebook users are

47 male

53 female

6Source Emarketer

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 9: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 9

WWWHuBSpOTCOM share ebook

people ages 25-34 use Facebook the most

4

Source Emarketer 2012

47 Handy Facebook StatS and cHartS 10

WWWHuBSpOTCOM share ebook

5 new Facebook profiles are made every second

UU UU U

5

Source AllFacebook 2012

47 Handy Facebook StatS and cHartS 11

WWWHuBSpOTCOM share ebook

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

Facebook users are

47 male

53 female

6Source Emarketer

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 10: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 10

WWWHuBSpOTCOM share ebook

5 new Facebook profiles are made every second

UU UU U

5

Source AllFacebook 2012

47 Handy Facebook StatS and cHartS 11

WWWHuBSpOTCOM share ebook

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

Facebook users are

47 male

53 female

6Source Emarketer

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 11: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 11

WWWHuBSpOTCOM share ebook

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

llllllllll

Facebook users are

47 male

53 female

6Source Emarketer

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 12: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 12

WWWHuBSpOTCOM share ebook

tTraffic is highest mid-week between 1-3pm

7

Source Bitly blog

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 13: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 13

WWWHuBSpOTCOM share ebook

S

Engagement is 18 higher onThursdays amp Fridays

8

Source Bitly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 14: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 14

WWWHuBSpOTCOM share ebook

There are 83

million fake Facebook profiles

9

Source CNN

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 15: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 15

WWWHuBSpOTCOM share ebook

300 million photos areuploaded each day

10

Source gizmodo

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 16: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 16

WWWHuBSpOTCOM share ebook

The average

time spent on Facebook is 20 minutes per visitSource Infodocket

t11

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 17: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 17

WWWHuBSpOTCOM share ebook

ww510000 comments are posted w

293000 statuses are

updated

136000 photos

are uploaded

12

Source The Social Skinny

Every 60 seconds

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 18: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 18

WWWHuBSpOTCOM share ebook

of 18-24 year-olds check Facebook when they wake up

13

Source The Social Skinny

50

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 19: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 19

WWWHuBSpOTCOM share ebook

Source Infodocket 2012

14

1 in 5 page views in the uS occurs on Facebook

EE EE E

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 20: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 20

WWWHuBSpOTCOM share ebook

42 OF MARkETERS SAY FACEBOOk IS crItIcaL OR IMPortant TO THEIR BuSINESSSource State of Inbound Marketing 2012

15

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 21: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 21

WWWHuBSpOTCOM share ebook

Brand engagement in 2011 increased by 176

16

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 22: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 22

WWWHuBSpOTCOM share ebook

Facebook for business

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 23: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 23

WWWHuBSpOTCOM share ebook

of marketers said so-cial media became more important to their marketing campaigns in the last 6 months

17

Source State of Inbound Marketing HubSpot 2012

62

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 24: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 24

WWWHuBSpOTCOM share ebook

Companies that acquired customers from Facebook

Source State of Inbound Marketing 2012

18

77

B2C

43

B2B

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 25: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 25

WWWHuBSpOTCOM share ebook

0102030405060708090

100

RetailWholesale Education TechSoftware Healthcare Manufacturing

Retail is the top industry that has acquired customers through Facebook

Source State of Inbound Marketing HubSpot 2012

19

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 26: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 26

WWWHuBSpOTCOM share ebook

of uS companies have fired someone because of what they have posted on social media

O

wSend them packing

OO20

Source The Social Skinny

8

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 27: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 27

WWWHuBSpOTCOM share ebook

The number of businesses that say Facebook is critical or important to their business has increased by

Source State of Inbound Marketing HubSpot March 2012

21

75

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 28: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 28

WWWHuBSpOTCOM share ebook

80 of uS social network users prefer to connect to brands through Facebook

U22

jj

j Source State of Inbound Marketing HubSpot March 2012

j j

j

j

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 29: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 29

WWWHuBSpOTCOM share ebook

Brands have seen a 46 increase in user engagement with the new business Timeline

23

P

B N

Source Simply Measured

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 30: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 30

WWWHuBSpOTCOM share ebook

Brands have seen a 65 increase in user engagement of INTERACTIVE content with the new Timeline V24

Source Simply Measured

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 31: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 31

WWWHuBSpOTCOM share ebook

EwE

EEE

EEEE

Ratio of views to shares of Facebook comments

Source BuzzFeed

25

91

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 32: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 32

WWWHuBSpOTCOM share ebook

72 of marketers handle social media inhouse H26

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 33: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 33

WWWHuBSpOTCOM share ebook

Marketers struggle with lead generation on Facebook

27

Source SocialMediaExaminer

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 34: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 34

WWWHuBSpOTCOM share ebook

43 of people ages 20-29 use Facebook for marketing +11 hours per week

t28

Source SocialMediaExaminer

tt

ttt

t

t t

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 35: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 35

WWWHuBSpOTCOM share ebook

Auto-posting to Facebook decreases likes and comments by 70 Source Digital Buzz Blog 2012

29

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 36: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 36

WWWHuBSpOTCOM share ebook

Social media has a 100 higher lead-to-close rate than outbound marketing

00

05

10

15

20

25

30

35

40

45

Social Media Outbound Marketing

Source State of Inbound Marketing HubSpot 2012

30

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 37: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 37

WWWHuBSpOTCOM share ebook

Small businesses spend 18 of their budgets on social media the most out of all marketing channels

31

Source State of Inbound Marketing HubSpot 2012

$

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 38: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 38

WWWHuBSpOTCOM share ebook

retail brands on Facebook

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 39: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 39

WWWHuBSpOTCOM share ebook

53 of shop-pers who clicked through from a friendrsquos Facebook page have made a purchase $

32

Source Sociablelabs

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 40: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 40

WWWHuBSpOTCOM share ebook

Consumers who followed a link to a retail site from Facebook spent an average of $10259 z$10259

33

Source Bazaarvoice

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 41: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 41

WWWHuBSpOTCOM share ebook

51 of fans are more likely to purchase from brands they ldquoLikerdquo on Facebook

34

Source HubSpot

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 42: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 42

WWWHuBSpOTCOM share ebook

Friends of Fans

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 43: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 43

WWWHuBSpOTCOM share ebook

and advice they hear on67 of uS online

consumers trust information

Facebook

35

Source BlogHer

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 44: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 44

WWWHuBSpOTCOM share ebook

56 of people are more likely to recommend a brand after becoming a fan on Facebook

Source Digital Buzz Bloggt

36

U

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 45: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 45

WWWHuBSpOTCOM share ebook

of uS online consumers have made a purchase based on recommendations from friends on Facebook

37

33Source Fricay Corner 10 Mobile Marketing Stats

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 46: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 46

WWWHuBSpOTCOM share ebook

70 of Facebook consumers follow links posted by family and friends A

AAA38

Source pew Research

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 47: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 47

WWWHuBSpOTCOM share ebook

Fans and their friends bought 16 more fre-quently in stores when exposed to paid media from the brandSource The power of the Like II com-Score and Facebook June 2012

]

39

$

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

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Page 48: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 48

WWWHuBSpOTCOM share ebook

Brands on Facebook extend their reach to friends of fans by 50-200

U g

g

g

40

Source Comscoreg

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 49: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 49

WWWHuBSpOTCOM share ebook

Facebook advertising

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 50: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 50

WWWHuBSpOTCOM share ebook

of marketers plan on using Facebook ads in the future

41

Source Social Media Today90

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 51: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 51

WWWHuBSpOTCOM share ebook

56 of marketers have increased their Facebook ad budget for 2012

42

Source State of Inbound Marketing HubSpot 2012

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 52: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 52

WWWHuBSpOTCOM share ebook

68 of marketers say that Facebook ads are effective in fan and customer acquisition

143

Source Social Media Today

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 53: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 53

WWWHuBSpOTCOM share ebook

39 of advertisers on Facebook have driven traffic off of their Face-book ads and onto an external landing page X

44

Source Social Media Today

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 54: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 54

WWWHuBSpOTCOM share ebook

The average cost per click increased

45

Source ClearSlide25 between q4 2011 and q1 2012

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 55: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 55

WWWHuBSpOTCOM share ebook

Average CpM $12

Average cost per click

$114

46The average Facebook advertising costs in 2012 areSource Social Bakers

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 56: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

47 Handy Facebook StatS and cHartS 56

WWWHuBSpOTCOM share ebook

95 of all wall posts are not answered by brands gt47

Source Social Skinny

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS

Page 57: Facebook stats and charts - Londonwide LMCs · 2015-02-14 · 47 HANDY FACEBOOk STATS AND CHARTS 47 SHARE EBOOk Fans and their friends bought 16% more fre-quently in stores when exposed

OpTIMIzE FOR SOCIAL

Optimize your content for social

sharing with Hubspot Make your

marketing emails blog posts and

landing pages more social today

Measure how many leads and

customers you are getting from

Facebook and improve your social

media lead generation with HubSpot

gENERATE LEADS FROM FACEBOOk

LEADgENERATION

UBLOggINg amp

SOCIAL MEDIA

qEMAIL amp

AuTOMATION

MSEARCH

OpTIMIzATION

sMARkETINgANALYTICS

YLEAD

MANAgEMENT

g

to learn how the HubSpot all-in-one marketing software can help you

REquEST A DEMOHTTpBITLYgET-A-DEMO-OF-HS