Promotions, marketing &fan acquisition

@danielpatricio@pinpointsocial

Why do companies run promotions

• Acquire and engage fans• Create buzz around new products

What I will cover

• 5 things that will get your Page shut down• What Facebook users want• Promotion checklist

5 things that will get you shut down

• Likes• Comments• Photos• Sharing• Messaging

5 things that will get you shut down

Likes

5 things that will get you shut down

Comments

5 things that will get you shut down

Photos

5 things that will get you shut down

Sharing

5 things that will get you shut down

Messaging

5 things that will get you shut down

• What would you want as a consumer?• You will get blacklisted• Just use an app already

Understanding Facebook users

• “My face is next to every post”• “No one talks to brands”• “You know my mother-in-law will

see this right?”

Understanding Facebook users

• Respect your user’s identity

• Contribute to the newsfeed of experiences and conversations

• Only post something their friends would like

• “My face is next to every post”

• “No one talks to brands”

• “You know my mother-in-law will see this right?”

Understanding Facebook users

• “My face is next to every post”• “No one talks to brands”• “You know my mother-in-law will

see this right?”

Promotion checklist

• Reward your heros• Making campaigns that stick• Nuts & bolts

Reward your heros

• Don’t copy and paste• Party for two• Aspirational• Roll out the red carpet• Make them look like hero’s

Making campaigns that stick

• Why would they like you? • Why would they enter?• Why would they share?

Nuts & bolts

• Don’t you dare use the wall• Make it short and timely• Keep it simple• You will need an app

Say hello

daniel@pinpointsocial.com

PinpointSocial.com