Facebook For Your Business

Heather Molzon and Kelly Driver

Adopt-A-Business Interns

Why is Facebook Important to Small Businesses?.

● Who here has a Facebook page?

○ A personal account?

○ One for your business?

● Most popular form of social network

● Easy way to connect to customers

● Respond to personal messages and inquiries

● People can “see” your business before they

come in

● Features to show off new products or specials

Demographics .● 1.71 BILLION active users

● 1.57 BILLION use mobile

● 16 million local businesses have

accounts

● People spend average of 55

minutes on FB per day

● More women use than men

● Wide range of income and

education

Branding Your Facebook Page for Your Business .ASK YOURSELF:

-What do you want people to see when they click

on your Facebook Page?

-What is most important for you/and your

business to communicate to customers?

-What specific customer demographic are you

trying to reach?

Checklist for a GREAT Facebook Profile Picture:.

1. The image quality is clear and it

is correctly sized

2. It is something easily

recognizable such as a business

logo or a photo of your store

3. It is unique to your specific

business, not just your industry!Current Suggested Dimensions:

UPLOAD AS A 180px by 180px

From a Customer Standpoint what do the following profile pictures communicate to customers?

Are there any positive

or negative qualities you find?

Cover Photos.● Should be changed more frequently than a profile picture

● Same rules as profile photo apply in terms of clarity and correct image sizing

Specific Cover Photo Generic Cover Photo

● Needs to be changed more

frequently

● Has a purpose. Might be to

advertise an event, promotion or

sale

● Usually has a seasonal or monthly

time stamp

● Can remain up for a longer period

of time

● Basic or general graphic

● Has no time stamp

Specific

General

CANVA → designing.● Perfect way to create specific cover photos,

posts and advertisements for your business

Cover Photos: General

Specific: Cover Photos, Coupons etc.

Promotional Sale Coupon for FB

and IG

Canva - How to.1. Choose post type

2. Choose template or start from scratch

3. Upload or select images

4. Add in text

5. “Download” as PNG

https://www.canva.com/create-a-design

Posting.WHAT to post?

○ 1-3 lines of copy

○ Possibly 2 hashtags

○ Possibly a link

○ Clear and related photo or graphic

WHEN to post:

● Weekdays 1-4PM and 7-7:30PM

● Before and after 8AM/PM

● Can schedule your posts for these times!

● Highest traffic occurs mid-week between 1 to 3pm

● On Thursdays and Fridays, engagement is 18% higher

Scheduling Posts.WHY you should schedule

posts:

1. Allows you to create posts

when is is convenient for

you

2. Removes the risk of

forgetting to post

3. Allows you to plan ahead

for big events/promotions

HOW to schedule posts:

1. Start by creating a post at the top

of your page’s timeline

2. Click next to Publish and select

Schedule

3. Below Publication, select the

date and time when you want to

publish the post

4. Click Schedule

Scheduled Post Examples● On Facebook:

1. Format Post

2. Click arrow next to Publish

3. Select “schedule”

4. Pick time to post

https://www.facebook.com/DeltaPhiEpsilonSUNYGeneseo/?ref=aymt_ho

mepage_panel

Scheduled Post Examples● On Google Calendar:

1. Create or use existing “gmail”

account

2. Go to google homepage

3. Click grid

4. Click Calendar

5. Click “create”

6. Add in post details

https://calendar.google.com/calendar/render#mai

n_7

Using Hashtags While Posting.What are hashtags?

● They are words preceded by a number

sign that create a clickable “link” on

Facebook and other social media outlets

REMINDER: Capitals do not affect the

hashtags ability to be a link, but additional

punctuation does!

EX) #tbt

#dunkindonuts

#OneKnight

Using Hashtags While Posting.

Benefits of Hashtagging.● Expand your reach

○ Hashtags help people interested in

certain topics find conversations

● Amplify your brand

○ Most customers will use a well-known

hashtag when they themselves post about

your business

● Cross Social Platforms

○ Can be used on Instagram, Twitter etc.

● Promote Specials or Events

○ Gets people excited and keeps

information about the event relevant

Boosting.● Boosting is when you pay a specific amount of money so

users will see your post

● Only boost the best

○ New products

○ Promotions

○ Events

● Benefits:

○ More people reached

○ Choose specific audience

○ Low cost and risk

● Drawbacks:

○ Doesn’t last forever

○ Doesn’t guarantee action

● https://www.facebook.com/DeltaPhiEpsilonSUNYGeneseo/

Connect with Customers.● Why Responding to Customer

Comments is important:

○ Their feedback can be useful, it

shows what they like and what

they might not!

○ Responding shows customers you

are engaged and care about their

thoughts

○ Gives credibility to your Facebook

Page, letting people know that it’s

active

○ It is an extension of your in-store

customer service

● Do’s and Don’ts of Responding to

Customer Comments

○ DO respond in a timely manner

○ DON’T get into arguments with

unhappy customers

○ DO deal with negative comments

through a different form of

communication, such as email

○ DON’T respond without proofreading

first!

○ DO personalize responses, including

the commenter's name is a nice touch

○ DON’T forget to acknowledge your

positive feedback, this will encourage

more people to voice their

compliments

Linking to Other Social Accounts.

● Make sure you use the proper

social media accounts for your

business

● Facebook is universal, however

some of the other platforms

are not

● Make sure you choose

platforms that go along with

your business

Instagram.● Most beneficial for businesses to

allow customers to visualize products

or services

● Like Facebook, can post photos and

videos with captions and hashtags

● Display photos of your business as

well as get information to customers

about new products, promotions,

sales, coupons etc.

Linking to Instagram.● Easy way to post to both Instagram AND

Facebook all in one post

● Must start on Instagram

1. Options

2. Settings

3. Linked accounts

4. Facebook

5. Share to → Change timeline to select your page

● If you want to learn more about these other

platforms, schedule an intern appointment!

Questions?