FACEBOOK PLACES

Group D

WHAT IS FACEBOOK PLACES

location-based functionality within Facebook Ability to “check-in” and comment on business Shows up in news feed

WHY FACEBOOK PLACES?

250 million users access Facebook through their mobile device

They are twice as active Track the people who are stopping by your store, office,

or venue

MARKETING OBJECTIVE

Why should I create a place on Facebook for my business?

“By giving your potential customers the ability to check in at your business, you give them the power to tell their friends about it.”

Source: http://www.facebook.com/help/?page=173862936001320

LOGISTICS OF FACEBOOKS PLACES

Source Video: http://www.youtube.com/watch?v=w7_2dMungww

FACEBOOK PLACE CLAIM

FACEBOOK PLACE PAGE

CHECK-IN BUTTONS

TAGGING FRIENDS

INTEGRATED WITH FACEBOOK STATUS UPDATES

MARKETING CAMPAIGNS

Maximizing Check-in’s with Deals Leveraging Events: Electronic Arts UK Creating Event-Specific Places: Onitsuka Tiger Daily Check-in’s: University of Kentucky Leader Boards: VisitBritain

Source: http://mashable.com/2011/01/10/facebook-places-campaigns/

MAXIMIZE CHECK-IN’S WITH DEALS1) Individual-targeted Deals

2) Loyalty Deals

3) Friend Deals

4) Charity Deals

Source: http://www.socialmediaexaminer.com/how-to-use-facebook-places-and-facebook-deals-for-local-business/

INDIVIDUAL-TARGETED DEALS One-time offer Receive an individual deal upon checking-in Coupon/voucher displayed via mobile device to claim the

deals

LOYALTY DEALS

Ideal for businesses with frequent repeat customers Deal offered based on certain number of check-in’s

FRIEND DEALS

Ideal for business where product/service is consumed by groups at one visitation e.g. bowling alleys

Deals offered based a minimum amount of people in the group checking-in

CHARITY DEALS

Organizations can donate money to charitable causes

SOCIAL RESPONSIBILITY: RECYCLING KING Coca Cola Recycling King