Facebook Parties:The Nitty-Gritty

Presented by Alexis Everingham & Christine StellerCalgary Spring Training 2016

Why have facebook parties?

There are great benefits for:

● The consultant

● The hostess

● The guests

It is all about building relationships.

Step 1: Get someone to host a

party for you!

How to get a hostess:

● Go back through past customers & hostesses and offer it to them (exclusive offer!)

● Approach friends & family● Mention the option to host facebook parties during your

party talk● Add it as an option on the draw slip● Offer incentives for booking (ie $20 gift certificate)

Invitation to book a Facebook Party

xxxxx

xxxx

Step 2:Coach your hostess

At the time of booking

Focus on:

● How to invite

● Who to invite

● When to invite

Coaching Hint:Make sure that she reinforces that the party is a LIVE event!

Have the hostess ask her friends & family if they would

like an invite to the event.

Only those who say yes will get invited to the event.

xxxxxx

Hostess Coaching #1

xxxxxx

Will embed your hostess coaching video here. Go to Insert > Video. You can enter the link to the youtube video!

Click to watch video

Step 3:Event Set Up

xxxx

xxxx

xxxxxxxHow to set up your event

● Set up from personal page● No more than 7 days in

advance● Invite your hostess● Make it a PRIVATE event● Important details in “About”

section (when order going in, how to earn entries for prize etc)

xxxxEvent Set-up Tips

● Host has to join● Host can be added from

computer, not phone● Banner

More Event Set-up Tips

The “About” section:There are few greater gifts we can give our kids than a LOVE of READING… and then we need to keep that love alive!

I am so excited to introduce you all to the wonderful world of Usborne books! These are exciting, engaging and educational reads for your whole family!

This party will be LIVE ONLINE, right here in this event on __(date)__ at 8:30pm. It's going to be a fast, fun, 30 minute party, so join me from the comfort of your couch, or wherever you happen to be! There will be a FREE BOOK PRIZE! So please do the following to earn points for a chance to win:

1. RSVP by (choose a date in advance) for an EXTRA entry.

2. CHECK IN on time! Set a REMINDER on your phone for 15 minutes prior to “party time” so you don’t miss it!

3. Comment and ask questions… the more you comment, the more chances you have to win!

*** There will be a group order going in within 48 hours after the live online event, so comment on any event posts (or message me personally) if you would like to place an order either before, during, or after the event***

Step 4:Pre-posts

● Something for guests to see● Emphasize LIVE ONLINE● Emphasize how to earn

points for free book prize

xxxxxxxx

xxxxx

Opening Post

Hold it right there...

How do I make these beautiful pre-posts??

Tips for creating your posts

Q: What program should I use?

Online: Mobile App: Software:

Q: Are there tricks for working with pictures & text together?

BLUR it.

RESIZE it.

FILTER it.

FRAME it.

Q: How can I make my graphics look professional?

Typefaces (aka fonts)

● Consider using the same fonts

for all your graphics

● Use no more than 2

complimentary fonts on a

given graphic

○ Tip: search pinterest for font

pairings

● Use fonts that convey the FEEL

you are going for

● Keep things simple

● Look for inspiration

● Consider where the text should go:○ empty space?○ center?○ focal Point?

● Sizes: ○ Banner: 851 x 315 pixels

○ Post: 940 x 788 pixels

○ Square: 800 x 800 pixels

● Format:○ .jpg or .png

○ Graphic design programs

will optimize for you

(canva, photofy)

○ .pdf does not work

○ If asked, choose RGB

colour

Q: How do I save my images for Facebook?

Example from canva.com

Clear as mud?Let’s move on...

(Pre)Posting Tips:● One post per day

● Non- “salesy”

● Personal / relatable

● Respond to all comments

● Post at varying times

● Use different types of posts

● No political or religious posts

● Last pre-post is the morning of event

● Time to start building relationships!

xxxxx

xxxxxxxx

Introduction Post

xxxxxxx

Helpful Tip Question “How to”

xxxxxxx

xxxxx

Funny Funny (you can never have enough

laughs!)

Make’ em smile

Step 5:More Hostess Coaching!

Reminders are very important (just like for a home party)

Time for reminders!

Step 6:Reminder Posts

xxxxxxx

xxxxxxxxxxxxxx xxxxxxxx

30 minutes before... 15 minutes before... 5 minutes before...

xxxxxxxx

Reminder Tips:

● Get guests excited AND prepared

● Non- “salesy”

● Personal / relatable

● Respond to all comments

● Reinforce that this is a LIVE event

Step 7:Party time!

Party tips:

● Be on time

● Like & comment on all guest comments

● Ensure your hostess is engaged

● Keep your eye on the time

● ‘Popcorn’ timing

● Make sure there are clear instructions for guests

Post 1: Roll Call● Introduce book for the draw

● Start engagement

● You could also share your facebook page at this point.

xxxxxxxx

Post 2: Product VideoClick to watch video

Hold it right there (again)...

How do I make a video… I have never done that before!

Tips for creating your videoQ: How do I record the video?

Face a nice light source Tape is your friend.

● You don’t need special equipment… your phone will do!

● Sit facing a good source of light.

● Make sure you are nicely centered in the frame.

● Look at the camera (not at the screen!)

● Send the kids out of the house!

Step 1: Choose a nice selection of books

Step 2: For each book, ask yourself… what is it that I want to share about this book?

Step 3: Plan each ‘scene’ & record it

Q: What do I put in the video?

(hint: which books have something cool to show visually?)

(better yet… what can I SHOW about this book?)

(Should I hold the book & chat, or should I show the book being used? What would be more effective?)

Hint:Our books are

much more attractive than we

are!

Q: What do I use to edit my video?

Apple: PCs: Mobile:

(Hint: There are amazing FREE tutorials available on youtube for all of these programs. In addition, lynda.com has an amazing selection of tutorials (and a free 7-day trial)

imovie moviemaker vivavideo

● Keep it under 5 minutes

● Use background music

● Only keep the good stuff

● Remember to sell the books & yourself

● Think like a storyteller

● Have fun!

Q: Any tips for editing the video?

Note:

Shoot your video in a series of short takes and

the splice them all together! It keeps it

interesting for guests and allows you to focus on

one thing at a time!

Q: How do I get the video into my event?

Sign into your account and select ‘upload’

Select the file (make sure you use a supported file format) and

choose UNLISTED for the privacy setting

Click on ‘share’ and copy the link.

Paste the link into a post in your event!

Got it?Now you know everything we know.

We aren’t experts, so there is a lot of room for improvement on what we have done...

Post 3: The Album

Tips:Example Scripts:

(Part 3- Shopping Albums)

I put together some great albums of options for you. When you see

something you would like to order, comment on the picture, and ask

me to add it to your order!

Need some more ideas? I LOVE to help you find the best books for

your own family, just ask!

See the comments for our customer special deals!

In the comments:

Special Deal!! For every $50 you spend (before tax/ship), you can choose one of

these specials for HALF PRICE!(include Current Customer

Special jpg)

● Books in video must be in album

● Post links with suggestions when answering a question

● Make it easy for the customer - include the information they will need to make their decisions (ie cost)

(do not share the link to the online catalogue at this point!)● Keep people in the event

● Ask guests to comment within the albums if they are interested in a book

Step 1: Save albums on a folder on your computer/phone.(.jpg or .png format)

Step 2: Start your post (use example script or similar to introduce your album)

Step 3: Select ‘add photo/video’ and click on the camera icon (not the + sign!)

Step 4: Select all your files and facebook will upload them all into your post as album!

Q: What is the easiest way to share my custom album in the event?x

Post 4: The invite...

Post 5: Party Wrap-Up● Thank the hostess

● Let guests know you will be sticking around for 30 minutes to answer questions & take orders

Include in the comments:

1. link to the online catalogue

2. customer specials

xxxxxx

(with instructions!)

Post 6: 30 minutes post-party

www.usborneonline.ca/alexis

Step 8:Follow up!

Tip: Use ‘incognito’ reminders...

The final day (day 2 post-party):The day after the party...

Behind the scenes: The Hostess

The Hostess

● Thank her again for hosting

● Let her know what to expect:

■ How you are taking orders

■ How you are taking payment

■ When the party is closing

● Get her wishlist… or let her know when you’ll need it by

Example script:

Behind the scenes: The GuestsExample Scripts:

(Payment PM to Customer)

(Once payment is received PM)

Click to watch video

Step 9:Repeat!

Yes… this was a fair amount of work but the good news is that you can use all of this again and again… From now on, facebook parties will get easier

and easier!

Common Challenges:

xxxx

● Hostess not commenting

● Guests not commenting

● Stock fluctuations

● Shipping

● Guests who commented but no order received yet

Hostess not commenting:

Guests not commenting:

Guest with no order:

Questions?