Facebook - Part 4 - Social Media On A Shoestring Budget
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Transcript of Facebook - Part 4 - Social Media On A Shoestring Budget
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Part 4 - Facebook“Social Media On A Shoestring Budget” and the above logo are the sole
property of Cross Creative, Inc. – Copyright © 2011
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Introductions
1. Your Name2. Business or Nonprofit
Name
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A Little About Me• Greg Cross | Cross Creative Marketing | Greenfield, IN• Ball State University | August of 1988 | B.S. in Journalism• Full Time Ministry 1989 – 2002• Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions• Director of Business Development | 2003-2007 | Chicago
Marketing Firm• Launched 2nd Small Business |October 2007-Current | Cross
Creative Marketing• Hired First Employee in 2010• Hired First Intern in 2010• Hired Second Employee in 2011• Looking to hire Second Intern in Fall of 2011
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Over the Next Two Hours
“I Don’t
Get It”
“I Get It”
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It”
Over the Next Two Hours
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“I Don’t Get It”
“I Get It & I love
it”
Over the Next Two Hours
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What is Social Media?
Social media is the use of technology combined with
social interaction to create or co-create value.
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• It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
What is Social Media?
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• It’s people doing what we’ve always done:• Talking
• Arguing
• Sharing
• Connecting
What is Social Media?
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• It’s a conversation, not a lecture
• It’s an extension of everyday interaction
• It’s group driven, not top-down
What is Social Media?
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• It’s messy, disorganized & hard to control – downright chaotic at times
• It’s a tool, not an end-point
• It’s where your customers and prospects spend their time
What is Social Media?
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Social Media Trifecta
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Social Media Trifecta
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Social Media Trifecta
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• Facebook Defined
• Setting Up A Facebook Business Page
• 8 Facebook Best Practices
What We Will Cover
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Facebook Defined
Facebook is a social networking website that was launched in February of 2004 and currently has over 750,000 active users (1 out of 14 people in the world).
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Facebook Defined
Facebook allows users to add friends and send them messages, and update their personal profiles to notify friends about themselves.
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Facebook Defined
Additionally, users can create and “LIKE” a BUSINESS PAGE.
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BUSINESS PAGE
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Why You Should Use Facebook For Your Business
• Get more attention from search engines• Tap into the social network• Target a local and global digital audience• Attract unlimited fans and potential new clients
“Facebook Marketing For Dummies” by Paul Dunay and Richard Krueger
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Why You Should Use Facebook For Your Business
• Engage your audience• Sync your company blog to your Facebook page• Track fan promotions• Facilitate fan-to-fan interaction• Host a contagious event
“Facebook Marketing For Dummies” by Paul Dunay and Richard Krueger
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Setting Up A Business Page
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Best Practices
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Profile Picture
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Welcome Page
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Username
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Tagging
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Events
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Photo Pages
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Insights
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Engage Your Fans
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Did you move any closer?
“I Don’t Get It”
“I Get It”
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Biggest Take Away
• Buy a book on Facebook
• Talking to other business owners on what and how they “do” Facebook
• Create a Facebook strategy
• Create an Event
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Questions?
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Please take a few moments and fill out our
survey
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Thank You For Coming!