Marketing with Facebook Pages

Kelly T. Mullaney

• Profile, Group or Facebook page?

• How to create a Facebook page

• Frequent mistakes

• Free and paid tools

• When a Facebook page is not good

Why Faceboook?

• 500.000 users

• People is already there, don’t like to go out

Facebook Profile

• Profiles are for people (Against Facebook TOS)

• Not all your friends is interested in your business

https://www.facebook.com/aluCineFestival

Facebook Profile

Pros:

• You can message your friends, write on their Wall

Cons:

• People has to ask for friendship

• Mixing family & friends with business

• Messaging could be considered spamming

Facebook Groups

• Small groups and families

• You can get invited without permission

• Email notifications “On” by default

• Good for:– Professional groups– Boards– Private groups

Facebook Pages

• It’s like a profile, but for business: – wall– events– photos– questions– apps

• You can ‘Like’ other pages

Facebook Pages

Pros: • Page is indexed by Search Engines• Its publicly accessible • Join with “Like” button• Specific URL• iFrames allows you to create almost anything• You can keep track of traffic (Google Analytics)• Reviews

Facebook Pages

Cons:

• Cannot write in people’s walls

• Facebook is constantly changing

• Need attention, time

Best Practices

Use a photo instead of just the logo

vs

“You can't get social with a logo“Dan Hollins

Best Practices

Give a clear reason why I should like you

Best Practices

•Don’t rely only on your FB page

•When inviting people to Like page, give link

•Don’t sell in your page, Facebook is to connect

•Avoid automatic postings

•Use your profile for personal posts in business & organizations pages

How to promote your Page

• Setup a unique URL– Need a minimum of 25 fans– Cannot be changed– Use keywords

How to promote your FB Page

Use link in your email signature

How to promote your FB Page

Add Like button in website (with faces)

How to promote your FB Page

Promote Facebook Page in business

How to promote your FB Page

• Offers and coupons to Page members

How to promote your FB Page

Network on other pages

Let’s Create a Page!

Tools

• http://www.pagemodo.com

• http://www.iwipa.com

• http://xtremelysocial.com

• http://www.involver.com

• http://fanpageengine.com

• http://appbistro.com

When a Facebook page is not good…

• You are creating a page because everyone says so

• Page is neglected

Resources

www.AllFacebook.com

www.MariSmith.com

www.mashable.com/social-media

www.socialmediaexaminer.com

Thank You!

Kelly T. Mullaney

www.WorkingArtMedia

www.Twitter.com/KellyMullaney

www.LinkedIn.com/in/KellyMullaney

www.Facebook.com/WorkingArtMedia