Facebook Page Analysis - B2B Industrial and Oil
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©Bonfire Marketing LLC Bonfire Analysis – Facebook Pages While B2B social media presence is still in its infancy, there are certain examples of companies making effective inroads. We will analyze companies that are dedicating conversational resources, development resources or both. We have found the following companies using Facebook Pages as part of their HR, Marketing or PR efforts: • Chevron • Schlumberger • Transocean • BP
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Transcript of Facebook Page Analysis - B2B Industrial and Oil
©Bonfire Marketing LLC
Bonfire Analysis – Facebook Pages
While B2B social media presence is still in its infancy, there are certain examples of companies making effective inroads. We will analyze companies that are dedicating conversational resources, development resources or both.
We have found the following companies using Facebook Pages as part of their HR, Marketing or PR efforts:
• Chevron• Schlumberger• Transocean• BP
©Bonfire Marketing LLC
Bonfire Analysis – Facebook PagesChevron• “Likers”: 15,758• Primary Uses:
– Public Relations– Education
• Customization: None• Conflict Moderation: Little to None• Other Social Networks:
– Twitter: http://twitter.com/chevron– YouTube: http://youtube.com/chevron
• Community Page: Yes• http://www.facebook.com/pages/Chevron-Corporation/109237572435202• http://www.facebook.com/Chevron
Relevant and interesting updates No customization
©Bonfire Marketing LLC
Bonfire Analysis – Facebook PagesSchlumberger• “Likers”: 1,739• Primary Uses:
– Forum for employees– No contribution
• Customization: None• Conflict Moderation: None• Other Social Networks: None
• Community Page: Yes• http://www.facebook.com/pages/Schlumberger/13628826161?ref=search• http://www.facebook.com/pages/Schlumberger/105525466147394?ref=ts
Employee Conversations No customization
©Bonfire Marketing LLC
Bonfire Analysis – Facebook PagesTransocean• “Likers”: 2,155• Primary Uses:
– Forum for employees– Education – Expired after Deep Water Horizon
• Customization: None• Conflict Moderation: None• Other Social Networks: None• Community Page: Yes• http://www.facebook.com/pages/Houston-Texas-USA/Transocean/49806
359915?ref=search
• http://www.facebook.com/pages/Transocean/108278065863205?ref=search
Employee Conversations No customization
©Bonfire Marketing LLC
Bonfire Analysis – Facebook PagesBP• “Likers”: 39,536• Primary Uses:
– Education – Updated Spill
• Customization: 3 tabs• Conflict Moderation: Extensive• Other Social Networks:
– YouTube– Flickr
• Community Page: Yes• http://www.facebook.com/BPAmerica• http://www.facebook.com/pages/BP/106073486089812?ref=search
Company Updating
©Bonfire Marketing LLC
Bonfire Analysis – Facebook Pages
©Bonfire Marketing LLC
Bonfire Analysis – Facebook Pages
