Offers (BETA) | page !

Creating offers on Facebook is an easy way to

encourage sharing between your fans and their

friends, which creates stories that can be seen in

the news feed on both desktop and mobile.

Facebook Offers can help you:

1. Drive people to your business

2. Reach new people and engage your most

loyal customers

3. Get discovered as people share your offer

with friends

Facebook OffersDistribute special discounts and rewards through your Facebook Page

Create your offer Customers redeem your offer1 3

Customers claim

your offer2

Customers will see your offers on desktop and on mobile

How Facebook Offers works

Offers (BETA) | page "

How to create your Offer

Select "Offer" from the Page composer box and enter your offer details, run date, terms and conditions.

Customers will receive an email confirmation with the offer that they can use at your business.

1. Create a great offer through your Page

2. People claim and share with friends

Offer photo Offer details

End date

Offer terms

Offer cap

Re-share every 2-3 days: Re-share your offer instead of creating a duplicate one so you can easily track its success using one set of metrics.

Make your offer exclusive to Facebook: Exclusivity to Facebook increases engagement and loyalty.

Keep things simple and direct : Lead with the terms of the offer and avoid adding confusing terms and conditions.

Use engaging images: Photos of people using you poduct peform best. Specs: 100 by 100 pixels.

Make offer compelling: Substantial offers, such as "buy 1 get 1 free", or discounts of >20% work best1. Specs: 60-90 characters work best.

Set a reasonable expiration date: Allow time for your offer to spread by word of mouth in people's news feeds.

Anatomy of a great offer

This email also allows people to share the offer and like your business on Facebook

Offers (BETA) | page #

Promoting your offer

Checklist!. Train employees about your offer Ensure a great customer experience.

Make sure your employees know how to honor your offer.

". Advertise your offer Reach more potential customers and

drive further engagement through ads and sponsored stories.

#. Pin your offer to the top of your Page Pin your offer to the top of your Page to

make it more visible and accessible.

$. Learn what's working with Page Insights

Pay attention to the metrics on your offer to learn what kind of discounts customers respond to.

%. Respond to customer questions and feedback

Respond to questions or feedback from your customers on your Facebook Page.

Promote your offer to customers and their friends

!" Think of your target customers

#" Use ads and sponsored stories to distribute your offer

$" Use Page Insights in the admin panel of your Page to view engagement for your offer

4) Check the offer itself on your Page to view claim rates

Go to:

facebook.com/ads/create to learn more about ads and sponsored stories

Reach some fans through

your Page

Use ads and sponsored stories to reach your

fans' friends

$%& Million People on Facebook

How ads and sponsored stories will help you reach more customers

After creating and posting your offer on your Facebook Page, your fans will be able to see and claim it on your Page and in their News Feed. However, Pages on Facebook organically reach only about 16% of their fans on average *

Solution: Ads and sponsored stories ensure that more fans, their friends, and even people who aren't yet your fans will see your offer.

*An average over a 7-day period. Weekly reach varies by Page.