Facebook Marketing Tips

Facebook Marketing Secrets www.maricopaminutes.com


Table of Contents Introduction .....................................................................3

Create Targeted Advertisements .........................................5

Facebook Quality Control ....................................................9

Improve your Click Through Rate .......................................10

Stay Within Facebook Guidelines ........................................12

Setting Your Maximum Daily Bid ........................................13

CPC versus Impression Based Ads ......................................15

Other Great Products .......................................................17

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Introduction

Facebook is the leading social community online. With nearly

1 billion users that is more than the combined population of

Indonesia, Russia, Mexico, Turkey, France, Korea, Spain,

Greece, Hungry, Switzerland, Costa Rica and the US. FaceBook

is where the world is spending their time. There has never been

a better way to maximize your exposure, and get your message

seen by a massive customer base than Marketing on Facebook.

The greatest thing about advertising with Facebook is the

flexibility of your advertisements.

You can customize your advertisements so they appear only to

specific groups or segments of people based on the information

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contained within their profile or based on gender, location or

personal preferences.

For example, if your product is tailored towards single mothers,

you could develop your advertisements so that they are

triggered to appear only for those who have indicated that they

are single mothers in their profiles, or who have demonstrated

interest in similar products or services based on their personal

profile, communities or groups they've joined, or other

advertisements they've responded to.

Let‟s get started!


Create Targeted Advertisements

In order to create the most compelling, responsive and

profitable advertisements, Facebook has provided a targeting

option that allows you to tailor your advertisements based on

your desired market.

With Facebook, you can set your ads up so that they appear

only to specific people, based on age, location, gender,

interests, and hobbies or even based on the groups they have

joined within the Facebook community.

Setting up a Facebook ad account is easy. Keep an eye out for

the $50 coupon ad to promote your site.

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When you click on the ad you will get a promo code. Jot down

the code and then click on one of the Advertizing links (see

below). Note: You will need to have your Credit or Debit card

handy.

Link #1 Along the right menu bar at the top of the Sponsored section

Link #2. Click the Advertising link in the Footer

If you have an Ad account but don‟t remember how to manage

your ads, here are the steps needed to get to the Facebook Ad

section and to create an Ad.


Step #1. Click on the Home button in upper right-hand corner.

Step #2 – Along the left menu bar, click on Ads

Step #3 – Go back to the upper right-hand corner

and click the Create Ad button

NOTE - The next page is a long form with three sections.

(see next page)


Design Your Ad Targeting Campaigns, Pricing and Scheduling

Targeting Section Examples:

By Zip Code

Interests – For Example, Dog Grooming

On Facebook, there are 21,700 United States members above the age of 18

that are interested in Dog Grooming.

ZipCode = 85224 Interests = Cars Total Population


Advanced Section

Important note: Before you start any marketing campaign you

will want to conduct some market research so that you can

accurately define your target market and develop

advertisements that target specific segments of your market.

Facebook Quality Control

Facebook has a quality control system to ensure that the

advertisements that run throughout their community stay within

their guidelines and do not offend or disrupt member activity or

overall experience.

Use their quality control system to develop compelling

advertisements that stand out in the marketplace, and capture

the attention of potential buyers.


Also keep in mind that Facebook advertising is based on display,

rather than search. This means that your ads will be

automatically triggered to appear based on your settings, rather

than when a user conducts an on-site search. Users can also

choose to rate advertisements, helping to retain quality

throughout the community.

Improve your Click Through Rate

Your advertisements click through rate plays an integral role in

saving you money while boosting exposure and reaching out to

your target market.

Typically, your ads should never fall below a 2% conversion rate.

It‟s important to monitor and measure your click through rate

(CTR) so that you can correct any problems with your

advertisement, or make adjustments to improve your overall

CTR.

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If your advertisement‟s CTR drops too low, it could be

automatically paused or removed by Facebook, so you really

want to pay attention to how well it‟s converting.

One of the easiest ways of increasing your CTR is by creating a

highly targeted advertisement. If you narrow the delivery of the

ad down to your precise target audience, then your CTR will

improve.

You want your ad to appear only to those who are within your

target demographic, while making sure that your

advertisements text or any images used speak directly to your

customer base.

Consider split testing various advertisements within the

Facebook community to determine what works best, based on

your industry or niche market.

For example, here are three ads I ran with the same verbiage

but different images. The “MeetCheap” image seemed to work

better than the other two. (see image next page)

Split testing (or A/B testing) is

changing one element about your

ad while keeping all the other

variables the same and testing to

see which ad performs better.


You should also pay attention to the times of day that your ads

appear. You can choose to either run your ads consistently

throughout the day, or have them only appear at specific times

(Or even specific dates).

Keep in mind the time zone of your target market, so that your

ads are running based on the most active time of day or night.

Stay Within Facebook Guidelines

It‟s important to understand how Facebook advertising channels

work, and what is permitted as well as what is not allowed

within the marketplace.

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Facebook is very flexible with the types of advertisements that

are allowed to be displayed within their community, however

they do not allow images or text that may be considered

offensive. For training on Facebook guidelines check out

fbTrainier.

Setting Your Maximum Daily Bid

One of the most important aspects of setting up an effective

Facebook advertisement is in the maximum daily bid that you

are willing to pay. The higher your daily bid, the more exposure

your ad will receive.

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There are two ways to limit the amount of money you spend.

1. Absolute Spend Cap which is in the billing section.

2. Limit the amount on a specific ad


You want to start off with a lower bid if you are just getting

used to advertising with Facebook, and increase your maximum

daily bid as you fine-tune your advertisements for maximum

results.

It‟s important to always keep a pulse on how well your

advertisement is converting, so that you can improve click

through rates and overall response.

When you create an advertisement with Facebook, Facebook will

suggest a maximum bid based on your advertisements focus

and target market (based on your personal configuration and

preferences).

3. Campaigns, Pricing and Scheduling

You can start off by setting your maximum daily bid slightly

lower than what‟s suggested and increase it as you improve

your advertisements conversion rates so that you are getting

the most bang for your buck!

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CPC versus Impression Based Ads

With Facebook, you can develop advertisements where you

either pay for impressions or based on the number of clicks your

ad receives.

If you are just getting started with Facebook advertising, I

recommend choosing cost per click (CPC), so that you can

accurately test your advertisements, while paying only for

responses rather than just views.

You can always change your advertisement format to

„impression based‟ later on in the event you wish to test out

alternative options.

For more in-depth details on Facebook Marketing I recommend

checking out Amy Porterfield‟s book: Facebook Marketing All-in-

One for Dummies.

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Also, you could try Facebook Profits

Video 1 - How To Set Up Your Facebook Account

Video 2 - How To Create A Facebook Fan Page

Video 3 -How To Optimize Your Facebook Fan Page

Video 4 - How To Make Money With Facebook Fan Page

Video 5 - How To Build An Email List With Your Fan Page

Video 6 - How To Create A Facebook Group

Video 7 - How To Grow Your Facebook Group

Video 8 - How To Set Up Your Own Facebook Ads

Video 9 - How To Optimize Your Facebook Ads

Video 10 - Facebook Ads Control Panel



Other Great Products

FACEBOOK INFLUENCE

You already know Facebook is the Largest Social Network with close to 1 billion members.

Every day Facebook users comment or press the “Like” button more than 2 billion times.

Facebook users post 30 billion pieces of content every month.

U.S. adults who use social networking sites, 96% of them are on Facebook.

Facebook reached one trillion page views in June 2011

If you need some content, check out Limitless Profits

Ignore the every-other-word HYPE pitch and you have a

pretty good product. Tom Whitehurst and Chris Freville packed

this full of good video‟s and sample material.

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Facebook Marketing Tips

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