facebook marketing masters

 

 

We realized that we have been highlighting the importance of Social Media marketing since long and have been on and on over the usefulness of Social Media campaigns, now it’s time to analyse what benefits brands have actually derived from this sector.  How Social Media has been able to create brands and what impact it has on the minds of users and brands as a whole.Here is a list of the top 5 brands that have benefited from Facebook marketing and have added a lot to their bank accounts by carrying out effective campaigns at the same platform.

1.      Coca Cola

This cool beverage brand has outdone its social media presence by many points. The many campaigns it has come up with have bought it a lot of fame and users. With over 70 million followers on Facebook it has utilised the potential of the platform to the

fullest. Coca Cola campaign, “Stand Out” was launched in 2012 was not a contest based campaign but a way to show how the users had fun with their friends while having a coke. The campaign was successful in many parts of the world and was able to bring great laurels for the brand. One of the most famous social media strategies that they have adopted is updating their cover picture with photographs submitted by people that show that the drink is not just for one particular person has 6,654 likes, 838 shares and 812 comments.Coca Cola is using Facebook as a very important tool and is using it in the most stylish and trendy way possible to ensure a valuable return from the same.

 

 2.      Red Bull

A brand that has gained a sudden outbreak and has strived its way reach at the top, Red Bull has become one of the most talked

about brand on Facebook, it has 39,364,498 likes · 278,314 talking about this which is like major success for the brand. All its success is owed to the very innovative and creative campaigns that it has run.

Keeping up with its tagline- Red Bull gives you wings, ‘Red Bull Stratos’ was a campaign that it started way back in 2010. In this the famous athlete Felix Baumgartner was taken up to the edge of space, some 120,000 feet above Earth for a free fall. He was able to break in total three world records and was able to challenge the speed of sound as well. Now this was something fascinating and the users talked about it a lot keeping it the topic on fire for a good period of time. Red Bull has organised many other such campaigns like Red Bull Music Academy, red Bull x-fighters that have proved to be highly beneficial for the brand. 

 

3.      Oreo

Its creativity is its strongest standing point, Oreo is a brand that has come up with some of the most innovative ideas that have left its users and fans spellbound. 34,088,214 likes and 195,545 people talking about this, the brand has always thought out of the box and has done things that reflected their style and charisma.

In 2012 from 25th June to 2nd October the brand came up with whimsical image of the cookie redesigned to commemorate an event. For the entire time period they came up with something that better than the previous one. On the 5th of August they had half a cookie with red cream and tire track to mark the landing of Mars Rover. Innovative ain’t it? People and fans would wait each day to witness what Oreo had for that day. The cookie oriented brand has been a personal favourite of many and its campaigns have been more famous than the cookie itself.

 4.      Converse

The brand has become more famous and has a larger fan following than its parent brand Nike. It all started when the marketing executive of the brand realized that the brand had 8 million likes and that it could go ahead and do more. Converse opened up a recording studio in Brooklyn NY, to allow singers to record free of cost with no strings attached to be a part of the community. Their key to success in the social media domain is by using bold and stylish statements that are relevant with their product. With 36,915,842 likes and 36,521 people talking about this, the marketing manager here knows how it is done.In the recent times the brand has joint hands with the Vine App offering a cross country trip for the best Vine on ‘a day in the life of your Converse Sneakers.’ It is bound to get much appreciation from the society and increase its fan following further.

 

 

5.      Playstation

34,741,410 likes and 350,858 people talking about this brand, it is sure to have a strong social media base with a range of campaigns that have given it an even stronger user interface. This is one brand that has kept teens glued to their playstations for long. In such a scenario, an effective campaign takes the brand to much exceeding heights. Same was the case with this brand. It came up with a campaign where people could get costumes of their favourite players by placing an order to their website or the brand’s facebook page. The stock was limited, fans were in abundance and the outcome was that the brand got in publicity and fame. The brand also owns a Podcast which has also been a sensation in the market for long. All this has added up together to make it an impressive brand.

Visit: http://blog.socialappshq.com/2013/08/05/5-brands-that-are-facebook-marketing-

masters/

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