Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook
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Transcript of Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook
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Why Facebook Needs to be in Your Franchise Marketing Playbook:
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monthly ac-ve users…
1.2 billion
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And the average user is connected to 80 community pages, groups, and events
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Facebook accounts for 114 billion minutes of online ac-vity in the US per month.
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Slam Dunk Your Franchise Marketing Approach
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Assign someone to “own” and manage your Facebook page
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Increase Facebook engagement by asking ques>ons:
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of consumers are more likely to try new things when it is suggested by a friend on social media 80%
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Nail Your Free Throws with Localized Content
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Having community-‐based marke-ng ini-a-ves is key to having a successful franchise
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Timely posts increase fan excitement, generate spikes in engagement and allow for further reach
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Remember the 80/20 Rule – 80% of posts are about your community or customers and 20% is about you
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Hit 3-Pointers with Facebook Ads
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Newsfeed ads have a 21 -mes higher click-‐through rate than standard web ads with 49 -mes the click-‐through rate of Facebook’s right side ads
21x
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Targe-ng your fans with Facebook ads can increase click-‐throughs by 700%
700%
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For every $1 that Unilever spent on Facebook ads for Suave beauty products, they saw a return of $8.41
$1 = $8.41
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Slam Dunk Your Franchise Marketing Approach
The 3 Game Changers
Nail Your Free Throws with Localized Content
Hit 3-Pointers with Facebook Ads
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Get the Infographic!
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bluewaterbrand.com/facebook
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Craig Boyte Director of 1:1 Digital Strategy
MaK* Wangsness Digital Marke-ng Manager
Thank you! www.bluewaterbrand.com
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Connect with Us!
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@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
bluewaterbrand.com/blog