Facebook marketing for brands
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FOR BRANDS Decoding the secrets of building brands
MARKETING FACEBOOK
Social networking is primary online activity in India
Source: wearesocial
Social networking users:
60,545120 Social media penetration: 5%
2 in 3 social media users
access a social site everyday
1 in 4 online minutes is
spent social media site
30% of new sign ups to
facebook comes from mobile
device
50% of netizens use social
media to inform online
purchase decisions
Facebook by demographics
Source: wearesocial
So what we have today!
Learn Influence Engage Connect Build
Presence. Profile.
Fanpage.
Everything begins
from here!
With people. Fans.
Users.
They are customers!
With people. Fans.
Users.
They love stories but
inspiring one!
Everyone.
Everywhere.
Talk to friends of
fans!
Analyze
performance.
How good you are
and what next!
All the visual are only for reference.
GET ON FACEBOOK
build
Remember it’s FREE. You just need personal facebook account.
Before you start creating
profile/presence/fanpage, keep
the following things/options ready
with you;
- Type of profile
- Display brand name
- Username
- Company info (about main section)
- Profile picture – 180x180 px
(preferably logo)
- Cover page creative design (815x315
px)
- Product/Corporate/Event photos &
video (if available)
- List of negative words
- Social media guidelines
- First post
- Timeline content
So let’s create fanpage step by step.
This is how the fanpage will look like
INVITE FANS
connect
Invite everyone: Employees. Partners. Friends. Customers.
Pay and add more fans: FB ads. Emailer. Marketing collaterals.
CRAFT CONTENT
engage
Make sure your content is relevant to your
audience and business.
Campaign
Product/ Service
Question /Poll
Sale/ Discount/Offers
Fun & Festives
News/ Events
FB apps
FB ads
Tips/
Advice
Emphasize on visualization.
Rich visuals make the best content and the best
timelines
‘Highlight’ posts to give them the full width of
the Facebook container
‘PIN’ posts, these posts stay at the top of the
feed promoting posts
Ensure FB apps have relevant info, your
audience is looking for
Just to name few;
• Offer
• Store locator
• Product listing
• Online shopping
• News
• Events
• Videos
• Campaign
Good example of storytelling on the wall
TARGET FRIENDS OF FANS
influence
Encourage exclusive deals and offers to attracts
friends of fans
Run sponsored stories to showcase what friends
of friends doing/liking
OPTIMIZE PERFORMANCE
learn
Analyze what works, and what doesn’t work:
Facebook Insight. Edge Rank. Socialbakers.
THANK YOU!
Vinod Nagar,
Regional Social Media Manager Nokia - Asia Pacific, Middle East & Africa Operations
Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions
based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,
Dell, HP, BSNL and list goes on.
His entrepreneur skills drove him to build the foundation of a digital and social media company in
Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.
Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,
MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.
You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar
www.twitter.com/vinodnaagar (@vinodnaagar)
Email: [email protected]