Facebook Marketing Insights February 2014

Kiyat Games, Inc. Proprietary and Confidential

Facebook Marketing Overview

• Facebook marketing is one of the top free marketing methods o There is really no other free marketing alternatives that

work as effectively as Facebook

• Each month, there is a total of 1,310,000,000 active Facebook users

• The percentage of all Facebook users who log on in any given day is about 48%

• Every 20 minutes, there is 1 million links shared on Facebook • Percentage of 18-34 year olds who check Facebook when they

wake up is 48% o This is the target audience of most of our mobile games

Kiyat Games, Inc. Proprietary and Confidential

How Important is Facebook?

• 80% of US social network users prefer to connect to brands through Facebook.

• Brands have seen a 46% increase in user engagement with the new business Timeline; user engagement is very important in the mobile app industry

• Auto-posting to Facebook decreases likes and comments by 70%. This means that social media users want to see the human face behind Facebook and who is operating that page

• Brands have seen a 65% increase in user engagement of interactive content with the new Timeline feature

Kiyat Games, Inc. Proprietary and Confidential

General Strategy #1

• Players like to feel that they are communicating with someone real. o Communicate with your fans as if you are talking to your friends. o Make sure to let your personality, and the personality of your

company shine out through all the posts. o Showing photos of your company working, of your team having fun,

and of yourself at your cubicle are great ways to connect with the audience.

• This also means that players prefer to be communicating with someone with native English speaking abilities. o Native English speakers are very sensitive to being in a community of

a game that is run by a company outside of the native English speaking countries.

o Players do not have much patience for “Engrish” and some are under the impression that Asian games are not high quality.

Kiyat Games, Inc. Proprietary and Confidential

General Strategy #2

• It is generally a good idea to make posts at least 3 – 4 times a week. Some may even consider making posts everyday.

• Not only should you be making posts at very often intervals, it is always a successful strategy to consistently create new content and mix up what type of posts you are making. o For example, an acceptable scheme would be: o Monday – Poll o Tuesday – Screenshot contest o Wednesday – Video o Thursday – Upload new photos o Friday – Any random event or contest

• Take advantage of all the different styles of media Facebook allows you to post (video, polls, URL/links, photo albums, etc.)

Kiyat Games, Inc. Proprietary and Confidential

General Strategy #3

• Always have a call to action. This could include a simple saying in the end of the post to get the user to “do something”: o Download for free now! o “Like” this post and… o “Share” this with your friends! o Check this out! o Click to join! o Etc.

Kiyat Games, Inc. Proprietary and Confidential

General Strategy #4 • Engage in conversation and respond to players when they comment on

your Facebook. This includes answering any type of questions they may have and also apologizing to players for any mistakes that were made on the Facebook page. o Similar to strategy #1, the players want to see the human side

behind the Facebook page. By responding to players’ comments, adding your own comments, and actively participating in the conversation, players feel that the staff is easy to reach and easy to talk to. This will cause them to come back more often.

Kiyat Games, Inc. Proprietary and Confidential

General Strategy #5 • Make posts with pictures. It is a good general practice to add pictures onto every post that

is made. o A good picture size that works would be 400x400px. o When players see the news on their Facebook news feed, they will be seeing that

news along with all other news from their friends. So, to make it pop out amongst all the other news, a picture will be able to draw their attention and cause them to click on it.

• Here is a good comparison of two Facebook pages, one with picture and one without pictures. Which one does your eye get drawn to first?

VS.