Facebook Marketing Conference 2012: Agency insight: How Dove build community, Emma Gannon (Edelman)


Purpose of the pageEverything we do, everything we show, everything we believe, begins and ends with real women.

– Facebook is about real people, sharing real things

– People, not content, are king

– Success for us is that the community remains driven by the voice of the real women in it


Dove has been defined by the moments we have shared with real women since 1954.


Then in 2010, we commissioned our biggest global beauty study ever...the research spanned across 20 countries and involved over 6000 women


Facebook will enable Dove’s community to tell the most important women in their life just how beautiful they are


Our timeline is populated with these shared moments, sentiments and experiences of our fans


By encouraging fans to submit personal photos of what the Dovebird means to them and bringing it to life in personal contexts thiscreates visual brand content and an insight into the fan

Facebook Marketing Conference 2012: Agency insight: How Dove build community, Emma Gannon (Edelman)

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Transcript of Facebook Marketing Conference 2012: Agency insight: How Dove build community, Emma Gannon (Edelman)