Facebook marketing
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Marketing your Public Library with Facebook Sarit Haim September 2011
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Marketing your public libraries via facebook
Transcript of Facebook marketing
Marketing your Public Library with Facebook
Sarit HaimSeptember 2011
2
Social Media - Just Numbers The power belongs to the crowds
490 Million users in You Tube 5 Billion pictures and images on Flickr 190 Million Tweets every day
www.mataninfo.co.il [email protected] 054-8035645 3
Social Media Affect…
Social Revolutions Political Revolutions HR depts recruits by using
social media
www.mataninfo.co.il [email protected] 054-8035645 4
Facebook…
If Facebook were a country, it would be the third most populated country in the world
www.mataninfo.co.il [email protected] 054-8035645 5
Facebook – Just Numbers
750 Million Users 250 Million access every day 200 Million access via their cell phones 48% of people (age 18-34) check their account first thing in
the morning 48% report they learn what’s new by using Facebook
Every 20 minutes 1 Million people share a link 2 Million people send friend requests 3 Million messages are sent
מקור
www.mataninfo.co.il [email protected] 054-8035645 6
The Israeli Connection
• 3.5 Million users(!) – 46% of population• Over 50% access every day• The average Israeli spends 11 hours each
month on Facebook
מקור
www.mataninfo.co.il [email protected] 054-8035645 8
Marketing by using the Internet
Cheaper than any other media (sometimes ever zero budget)
Focused
Address specific audience
Viral Marketing
If you are not there, you do not exist
Make it easier for your customers to find you
www.mataninfo.co.il [email protected] 054-8035645 9
Why Facebook? Your customers is already there and they don’t
want to leave
A friend’s recommendation is stronger than any commercial
Increase your customer base easily
The language you are using may be less formal
www.mataninfo.co.il [email protected] 054-8035645 10
Creating a Facbook Page
= Marketing & PR
altogether
Let’s get to work…
www.mataninfo.co.il [email protected] 054-8035645 12
One more thing before we start
Have you thought about your goals, vision and mission?
Do you have the right personnel?
Do you have enough personnel?
Have you thought about content
If you answered NO to one of these bullets,
think again…
www.mataninfo.co.il [email protected] 054-8035645 13
First steps
Read as much as you can about Facebook and learn how to use it
Build a business page for your library(do not use personal profile)
Separate between your business page and your own personal profile
Learn how to use apps (or pay someone else to do it) www.developers.facebook.com
Create your own unique address http://www.facebook.com/username
www.mataninfo.co.il [email protected] 054-8035645 14
Content, content, content…
Always remember, every conversion has a viral potential
Contribute to your customers
Give them information and knowledge
Speaking about opening hours and new books is not enough…
www.mataninfo.co.il [email protected] 054-8035645 15
Do / Do Not Do on Facebook Conduct your own market research to learn
about your customers (on Facebook)
Listen to your customers
Be relevant
Participate in the conversation
Stick to your goals and branding
Give more than you get
www.mataninfo.co.il [email protected] 054-8035645 16
Cont. Ask questions
Create a dialogue
Provide “ways of communication” outside of Fabebook
www.mataninfo.co.il [email protected] 054-8035645 17
Cont. Do not block comments option
Do not delete comments (even if is not positive – learn to deal with it)
Do not use your page as a noticeboard
Be there every day(don’t just open a page and forget about it)
www.mataninfo.co.il [email protected] 054-8035645 18
Marketing your business page
Add Facebook logo to your homepage
Add your Facebook address to your email signature
Add “search us on facebook” to every brochure and publications
Let everyone know that you have a Facebook page
