FACEBOOK LOG OUT EXPERIENCE THE DAY CARREFOUR … · In order for Carrefour to gain huge reach...
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RESULTS 85.891 CLICKS TO VIDEO 1.518.680 FANS 13.7% OF THE COUNTRY POPULATION ENGAGEMENT REACH (PER DAY, ON AVERAGE) SOLUTION In order for Carrefour to gain huge reach within a very short period, ThinkDigital & Universal Media decided to run a pair of Facebook Log Out Experience campaigns. This video format would take advantage of the available TV spot and would approach over 1 million fans with an appealing message the moment they logged out of their Facebook account and while some of them could shortly be on their way to the super market. Carrefour Marinopoulos wanted to reach out to its existing and potential customers to let them know about a special promo- tional activity with gift vouchers that would be valid for only one week. Therefore, the main goal was to raise awareness, as quickly as possible, so as to drive traffic into its stores and, additionally, bolster its profile as the place on for great offers. MARKETING OBJECTIVE THE DAY CARREFOUR REACHED 1.5M FANS FACEBOOK LOG OUT EXPERIENCE To make the most of your presence on Facebook, contact us at [email protected]
Transcript of FACEBOOK LOG OUT EXPERIENCE THE DAY CARREFOUR … · In order for Carrefour to gain huge reach...
RESULTS
85.891CLICKS TO VIDEO
1.518.680 FANS
13.7% OF THE COUNTRY POPULATION
ENGAGEMENTREACH (PER DAY, ON AVERAGE)
SOLUTIONIn order for Carrefour to gain huge reach within a very short
period, ThinkDigital & Universal Media decided to run a pair of
Facebook Log Out Experience campaigns. This video format
would take advantage of the available TV spot and would
approach over 1 million fans with an appealing message the
moment they logged out of their Facebook account and while
some of them could shortly be on their way to the super market.
Carrefour Marinopoulos wanted to reach out to its existing and
potential customers to let them know about a special promo-
tional activity with gift vouchers that would be valid for only one
week.
Therefore, the main goal was to raise awareness, as quickly as
possible, so as to drive traffic into its stores and, additionally,
bolster its profile as the place on for great offers.
MARKETING OBJECTIVE
THE DAY CARREFOUR REACHED1.5M FANS
FACEBOOK LOG OUT EXPERIENCE
To make the most of your presence on Facebook,contact us at [email protected]
