Facebook & Libraries 2008
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Facebook and Facebook and librarieslibraries
Julia Gross and Lutie Julia Gross and Lutie
SheridanSheridanECU LibraryECU Library
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Net GenNet Gen
Source: BdwayDiva1's photostream http://www.flickr.com/photos/bdwaydiva1/
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Pulling users into our spacePulling users into our space
Source: carinemily's's photostream. Licensed under Creative Commons
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Why do libraries need to be Why do libraries need to be there? there?
• Size and importance of the networks• Push services out to our users• Reach users who don’t visit the
library• We need to think “outside the box”• Need to market the library
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““libraries core skill is not delivering libraries core skill is not delivering information ... libraries are about information ... libraries are about learning and building communities” learning and building communities” Stephen Abrams of Sirsidynix
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So What is Facebook?So What is Facebook?
• Facebook is a social network– like MySpace– targeting college students initially
• Friends upload photos, share links and videos, play games
• Free• Mobile
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it’s pervasiveit’s pervasive
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The Facebook storyThe Facebook story
• 2004 begun by Harvard student Mark Zuckerberg
• 2006 extended to anyone with email • 2007 developers invited in • Facebook applications took off !!
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The Face of Facebook The Face of Facebook Founder Founder
Mark ZuckerbergMark Zuckerberg
Source: kk+'s photostream. Licensed under Creative Commons
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Who is using Facebook?Who is using Facebook?
• 90 million active users worldwide
• Average age 24+• ECU Facebook
network has 3000+ users
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Fun stuffFun stuff
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Facebook “friends” Facebook “friends”
Source: ABC http://www.abc.net.au/abccontentsales/programsalesworldwide/download/thelibrarians
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What are libraries doing What are libraries doing there?there?
• Professional interest groups–Libraries Using Facebook Pages–Librarians and Facebook
• Outreach to users–Facebook pages–Library Applications–Catalogue & Database searches
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What are libraries doing What are libraries doing there?there?
• Australian Library Facebook pages• Yarra Plenty Public Library• National Library of Australia• Deakin University• University of Adelaide• Edith Cowan University
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Library events, chat, photos, Library events, chat, photos, videosvideos
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Facebook Library Facebook Library ApplicationsApplications
Catalogue & Database searches
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Web 2.0 integrationWeb 2.0 integration
• Facebook integrates with other Web 2.0 applications–Flickr and Del.icio.us
• Can be put onto blogs, and websites,
• Extends and connects all Library 2.0
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How to measure success? How to measure success? • Facebook Stats• Number of “fans”• Wall postings• Return on Investment ROI vs
Innovation
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Lutie will now do a DEMOLutie will now do a DEMO
Edith Cowan University Library page
http://www.facebook.com/pages/Perth-Australia/Edith-Cowan-University-Library/9885748046
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And finally… was it worth And finally… was it worth it?it?
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References
Abrams, Stephenhttp://www.sirsidynix.com/Resources/Pdfs/Company/Abram/State_Libraty_of_Victoria.pdf
Chu, Melanie & Meulemans, Yvonne NalaniThe Problems and Potential of MySpace and Facebook Usage in Academic Libraries Internet Reference Services Quarterly, Vol. 13(1), 69-85, 2008
Farkas, Meredithhttp://meredith.wolfwater.com/wordpress/index.php/2006/05/10/libraries-in-social-networking-software/