FACEBOOK LEAD ADS SETUP GUIDE - Marketing Cheat GuidesStep-10: After putting in your daily Ad...
Transcript of FACEBOOK LEAD ADS SETUP GUIDE - Marketing Cheat GuidesStep-10: After putting in your daily Ad...
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STEP-BY-STEP GUIDEFACEBOOK LEAD ADS
SETUP GUIDE
FACEBOOK LEAD ADSSETUP GUIDE
STEP-BY-STEP GUIDE
STEP1, 2
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Please follow the step belowStep-1: Log in to https://business.facebook.com/ then choose your personal page or group
Step-2: Click on ‘Create Ad’ inside your ad manager, you’ll be brought into this screen.Under the middle part which is ‘Consideration’ you’ll see a new objective that saves ‘Lead Generation’. Click on ‘Lead Generation’ tab.
STEP3, 4
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Step-3: When you click ‘Lead Generation’ tab it will automatically tell Facebook that we want to use lead style ad. Under Campaign Name type a name (For example, I Used ‘Lead Generation’).Click ‘Set Up Ad Account’.
Step-4: Once you’ve clicked you’ll be routed to the page below.
Note: For your first time you’ll have to set your own account informationfor Country, Currency and Time Zone first.
STEP5, 6
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Step-5: From here, it’s basically like a typical Facebook Ad Set up, you choose your Facebookpage (SEO Cheat Guides In Our Case).
Step-6: Now if this is your first time running Facebook Lead Ads you need to make sure thatyou accept the Facebook Terms of Service which is on this page. Just click ‘View Terms’.
STEP7
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Step-7: After doing the steps above you need to scroll down and you will see the area to fill in the audience information for who you want to target (i.e. Location, Age, Gender, andDetailed Targeting etc.). See Screenshots For Example
STEP8, 9
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Step-8: Under Placements ensure you have clicked on Automatic Placements
Step-9: Scroll down then you will see ‘Budget & Schedule’ where you will inputyour daily ad spend. You have to input how much money you want to spend eachday. For example we will start with five dollars per day.
STEP10, 11
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Step-10: After putting in your daily Ad budget, click ‘Continue’.
Step-11: After clicking ‘Continue’ you will be routed to the page below. That is a template forthe type of Ad you are setting up. It can be a ‘Single Image Ad’, ‘Video Ad’, etc. In this examplewe will choose ‘Single Image’.
STEP12, 13
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Step-12: You can actually upload a new image by Clicking on Add image.
Step-13: After that you need to fill out your Ad’s Headline Text. For example,here we will write ‘The best Ad EVER!!’
STEP14, 15
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Step-14: Next, fill up the ‘Text’ box under ‘Headline’. For example, we will say;‘You need to check this out and learn how to write the best Ad EVER!!!’
Step-15: Next, you will choose your ‘Call To Action.’ You can select your call to action typefrom the list (i.e. ‘Apply Now’, ‘Download’, ‘Get Quote’, ‘Learn More’, and ‘Subscribe’). In this case we’re going to click on ‘Learn More’.
STEP16, 17
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Step-16: Under ‘News Feed Link Description’ create the text you want peopleto see. For Example: ‘If you want to learn how to write the best Ad EVER then click herenow to learn more’
Step-17: On ‘Display Link’ put your Landing Page URL. Make sure you click ontrack all conversions from my Facebook Pixel from the radio buttons
STEP18, 19
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Step-18: Once you have finished these steps you will need to create a new Lead Form. Click ‘New Form’.
Step-19: After clicking that you will be routed to this page.
STEP20, 21
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Step-20: On that page you have the option to have a welcome screen. You don’t generallywant users to actually click a couple more times because the more pages you have in yourfunnel the lesser your conversion rates going to be. So you can turn that off using the sliderbutton noted below.
Step-21: You can also name your new Page by clicking at the top of the screen.
STEP22, 23
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Step-22: By clicking on Questions and Show More Options you can also ask the user formore information. You can ask for a full name, email, address, custom questions and a lot more.
Step-23: Now Click on Privacy Policy. You need to link to your ‘URL Privacy Policy’by cutting and pasting in the policy from your site
STEP24, 25
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Step-24: Next is your ‘Thank You Screen’ all you need to do is to put your‘Thank You Page URL’.
Step-25: After that you can preview your Ad to see what it looks like and just clickFinish in the top right of your screen when satisfied.
THAT’S HOW YOU SET UP THE FACEBOOK LEAD ADS!