Facebook It: Evaluation of Facebook’s Search Engine for Travel Related Information Retrieval
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Transcript of Facebook It: Evaluation of Facebook’s Search Engine for Travel Related Information Retrieval
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Facebook It: Evaluation of Facebook’s Search Engine for Travel Related Information Retrieval
Paul Bulencea & Roman Egger
Acknowledgements: Nagl, Ayenimelo
ENTER 2014, Dublin
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Why?
How? & Results.
Limitations.
Conclusions.
Further research.
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Why?
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Xiang & Gretzel (2010), Egger (2007)
Social media &consumer generatedcontent
Search: the leading modeof internet usefor travellers
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Facebook is “another version of the Internet itself: a Net within a Net”
Grossman (2007), Dwivedi et al. (2012) Milano, et al. 2011, Di Pietro et al. (2011)
Most preferred ONS by NTO`s
Increasingly being used for travel &tourism by users
Highest user base
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Facebook search engine history
Old school
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Modified mid of 2012
Facebook search engine history
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January 2013 (beta version)
Facebook search engine history
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How?
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Results, Limitations and Further research
Literature review
Qualitative research
Quantitative
Proposed model of measurement
Refined model and method
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Literature review
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Source: Cho & Jang (2008)
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Buhalis (2000), Fesenmaier et al. (2011)
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Qualitative research
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You have 700 e budget.Sample: 11 persons
Plan weekend trip to Dublin, useonly Facebook to find information.
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Talk aloud protocolScreen recordingFace recording
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Results
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User search method
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Search behaviour
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Quantitative
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Sample size: 107
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You won weekend a trip to Dublin! Find two attractions that you would like to visit.
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Results
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Information value
N=92
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It`s challenging and sometimes a waste of time.Most would rather use other websites.
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Would use FB if a specific searchtool for attractions would exist.
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Limitations
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Small sample size
“Imagine”
Focus on attractions
Rapid Facebook development
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Conclusions
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Satisfy basic information need
Point of reference
Facebook`s focus and potential
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Further research
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Thank [email protected]