Facebook is Pay to Play
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#LikeableWebinar PRESENTED BY Dave Kerpen CEO and Founder Likeable Local [email protected] Facebook is pay to play How to adapt your business strategy to Facebook’s recent changes
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Transcript of Facebook is Pay to Play
#LikeableWebinar
PRESENTED BY Dave Kerpen CEO and Founder
Likeable Local [email protected]
Facebook is pay to play
How to adapt your business strategy to Facebook’s recent changes
#LikeableWebinar
• Likeable story
• Pay to play: How to use Facebook ads better
• Exploring other networks: Should I be on LinkedIn/Twitter/Instagram?
• Content is king! How to use engaging and shareable content
• Special offer and grand prize!
We Will Cover
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Our Story
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Social Media 101
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1.3 billion monthly active Facebook users
45-54 year olds are the fastest growing demographic on social networks
1 Facebook Fan has 200 potential word of mouth connections
84% of global consumers
believe recommendations from friends and family are
the most trustworthy sources of information
about products
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Facebook: What’s Changed? • Look and feel of business pages • News Feed algorithm • Organic reach down to 0-2%
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Look and Feel
Single column timeline
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Look and Feel
Information on left column
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Simplified administrative
menus
Look and Feel
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News Feed Organic reach will be at 0-2% of total likes
With 250 fans, only 5 of them will see your post
250 Likes 5
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Don’t Break Up With Facebook!
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Graph Search The new way to be found
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Three Solutions 1. Pay to play: advertise on Facebook
2. Explore other social networks
3. Generate amazing and shareable content
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1. Pay To Play: Advertise On Facebook
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Use Facebook’s ad platform to • boost engaging posts • generate clicks to websites • get new fans • generate leads
Pay To Play
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Pay To Play boost engaging posts
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boost engaging posts Pay To Play
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boost lead generating content Pay To Play
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generate clicks to websites Pay To Play
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hypertarget your audience Pay To Play
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hypertarget your audience Pay To Play
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hypertarget your audience Pay To Play
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2. Explore Other Social Networks
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Explore other social networks Twitter
• Twitter lets you post short (140 character) posts with images and links to your followers.
• Its public profiles, hashtags, and search features make it casual and easy to be found.
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Pros:
● 100% theoretical organic reach
● Twitter search ● Link to site
Cons:
● Younger audience ● Smaller audience ● Limited characters ● Brief exposure
Twitter Explore other social networks
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Ads on Twitter Explore other social networks
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Explore other social networks LinkedIn
• LinkedIn is the premier business to business social network.
• Users’ profiles center around their professional resume and portfolio.
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LinkedIn Explore other social networks
Pros:
● B2B optimized ● Active & engaged
audience ● Rich content
opportunities ● Focused on
professionals
Cons:
● Smallest audience ● Content search is
less viable ● Less consumer
focused ● Ads more
expensive
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Hypertarget on LinkedIn Explore other social networks
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Explore other social networks Instagram
• Instagram is owned by Facebook and their photos and videos are fully optimized for Facebook’s website.
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Instagram Explore other social networks
Pros:
● Purely visual ● Hashtag
marketing
Cons:
● Challenging to less visual SMB’s
● Mobile only ● No ads
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3.Generate Amazing And Shareable Content
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Shareable Content Share is the new like!
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Encourage shares to increase organic reach Shareable Content
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Download today at storytellit.com
Use storytellit
A FREE social media management tool • Mad Libs style ideas • Trending articles • Resonating pictures • Easily share content on Facebook,
Twitter and LinkedIn
Shareable Content
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How Likeable Can Help
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Offline Marketing Solution To Turn Customers Into Fans
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Content Scheduled And Managed For You
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Monthly Advertising Done For You Boost lead generating content
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Refer a Friend Website
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Schedule a FREE consultation with us in the next 48 hours! Email [email protected] or call 212-359-4347 Use secret code “webinar18” to waive the set up and training fee of $199!
Special offer!
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Thank You and Grand Prize Winner
CONTACT Dave Kerpen
TWITTER @davekerpen
EMAIL [email protected]
PHONE 212-359-4347
Questions?
