Facebook global employer brand attractiveness
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GLOBAL EMPLOYER BRAND ATTRACTIVENESS Geert-Jan Waasdorp
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19-Oct-2014 -
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Facebook is one of the major global employer brands. And still going strong! Find out in this presentation all about facebook’s global strengths. Where can their main talent pool be found around the world? How can they best make a global employer brand proposition? Who are their competitors? All you ever wanted to know about facebook as a global employer can be found in this presentation.
Transcript of Facebook global employer brand attractiveness
GLOBAL EMPLOYER BRANDATTRACTIVENESS
Geert-Jan Waasdorp
Ranking Global Attractiveness
To measure Global Employer Brand Attractiveness, the following question is asked to the global workforce:
Which companies would you like to work for abroad? • Globally 2.3 million people would like to work for Facebook
• Global ranking of Facebook is 43 • in Europe 32 • in North-America 24 • in Asia 42• in Africa 65
Global Competition Facebook
The biggest global competitors for Facebook are also the competitors with the highest similar employer brand.These are Cisco and Dell primarily, based on a combination of attractiveness and content of work, mainly Marketing and IT.
Second high competitors for Facebook are Google, Microsoft and Apple: huge attractive global employer brands.A competitor with a high global employer brand comparison to Facebook is Yahoo.
Global potential
With 57% the highest potential for Facebook can be found in India. People who live in India, Australia, Malaysia or Russia are twice (or even more) as enthusiastic about Facebook than the global average.
Notable is that Facebook has no workforce potential in China, the biggest workforce in the world.
In emerging markets as Brazil, Philippines and South Africa Facebook has no status of preferred global employer.
Characteristics Facebook global workforce
Recruitment Marketing globally for FacebookFor Facebook to attract potentials globally, the most important recruitment marketing instrument is - off course - their own (corporate) Facebook site! This can be powerful combined with sourcing en marketing on the Facebook platform.
Very interesting for Facebook to attract potentials is also traditional networking like family, friends.
For recruiting purposes job boards and other instruments are also of importance. For example in areas where Facebook has to go to.
Global Mobility Drivers - Global EVP’s
The most important global mobility drivers of Facebook potentials are:
• Better career opportunities• Starting an international career• Opportunity to broaden experience (All three are more important than the global average.)
As global EVP (employee value proposition) there is a great opportunity for:‘Making change in the world’
This pull factor drives Facebook potentials three times more than the average global worker.
Global EPV: Making chance in the world
Preferred countries and cities for Facebook potentials
Facebook potentials ask for mutual commitment
Facebook potentials are mainly interested in a fixed contract or security for a year.
More than three-quarter (76%) wants to work three or more years abroad.
Facebook global potentials are strongly choosing for this employer and therefore are willing commit for a longer time.
For Facebook this commit-ment should be mutual, in offering a labor contract for at least a year.
Facebook will become a global top 20 attractive employer brand
In attracting global talent one of the strongest EVP’s for Facebook will be ‘making chance the world’
The most interesting talent pool for Facebook is India
In ‘the war for global talent’ Dell and Cisco are unexpected competitors
For recruitment marketing the own Facebook platform is leading
Facebook offers an interesting mix for marketing, IT and internet
China is the missing link in global attractiveness
Tips for Facebook
Transform the Facebook recruitment platform (on Facebook) into a real recruitment experience: actual, real-time, professional and modern
Invest in knowledge and know how to recruit in and to India (www.globalrecruitmentscan.com)
Define and translate the global EVP
Win global, act local:Know what drives talent by country and by occupational areaKnow all recruitment marketing channels
Curious in more?
I have put this presentation online to get in contact with everybody who wants to know more about:
Global recruitingGlobal city marketingGlobal country marketingGlobal employer branding (EVP)Global recruitment intelligence
Geert-Jan WaasdorpGlobal Recruitment Intelligence ConsultantFounder of Intelligence Group http://nl.linkedin.com/in/waasdorp
@waasdorpigi
More information about the data, look at: http://www.intelligence-group.nl/files/51113/GlobalRecruitmentIntelligence.pdf
