FACEBOOK

17/02/2014 – 23/02/2014

Cover Page

*The cover photo shown has the “likes” until 23/02/2014 in the afternoon.

Weekly report

FACEBOOK 2/03 – 2/09 2/10 – 2/16 2/17 – 2/23

# of likes 13,400 13,432 13,467

Increase vs. Previus week 38 new likes 32 new likes 35 new likes

Weekly reach* 2267 3284 2101

% interaction rate 0.25% 0.73% 0.56%

Engagement** 16.09% 23.47% 14.24%

Sentiment 3 unlikes 6 unlikes 2 unlikes

Updates

Comments

Date Likes Positive Negative

02 /17 16 8 1

Reach:834

Payless wish you a week of positives news. We have one!!!

Updates

CommentsDate Likes Positive Negative

02/20 3 - -

Reach:104

Updates

Comments

Date Likes Positive Negative

02/20 9 - -

Reach:699

¿Everything ready to back to school?