Facebook for the Win: How to Crush it with Facebook Ads and Marketing - Katie Lance

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Katie Lance, Founder, Katie Lance Consulting and the #GetSocialSmart Academy | @katielance

Transcript of Facebook for the Win: How to Crush it with Facebook Ads and Marketing - Katie Lance

Page 1: Facebook for the Win: How to Crush it with Facebook Ads and Marketing - Katie Lance

Katie Lance, Founder, Katie Lance Consulting and the #GetSocialSmart Academy | @katielance

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Be a storyteller

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Create lists to connect with your sphere

1. Clients (current and past)2. Potential Clientshttp://facebook.com/bookmarks/lists

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Content Grid

KatieLance.com/ContentGrid

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Stuck on what to post? Look at the Inman News Facebook Page

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Never miss a post from Inman News

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Create and subscribe to interest lists• Create interest lists to

find great content: https://www.facebook.com/bookmarks/interests

• Real Estate News and Info List:http://bit.ly/REnewsFB

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Each day on average 100 million hours of video are watched on Facebook.

Source: Facebook, April 2016

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Have fun and be relevant!

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Create a video quickly on your Facebook Business Page

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Create a video slideshow of your listings

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Facebook Live

KatieLance.com/FBlive

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“Batching your content”• Fun Friday• Market Update

Monday• Throwback Thursday

#TBT• Flashback Friday• Inspiration Saturday

Are you planning ahead?

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When is the best time of day to post?

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What type of posts work best?

Post more content like this! Post what your fans like!

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Lead generation with Facebook adsStart with Boosted Posts:• Boost posts that have to

do with your business• Start small• Have a link to a landing

page

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Lead generation with Facebook adsUse Facebook’s Ad Manager:• KatieLance.com/fbads• Lookalike audiences• Custom audiences• Facebook pixel• Facebook dark posts• Video ads

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KatieLance.com