Facebook for manufacturers
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https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley
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Facebook for Manufacturers
Wolverhampton - October 2014
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Introductions
•Who you are?
•Where you are from?
•What you do?
•Social Media
•WHAT 1 THING WOULD YOU LIKE TO ACHIEVE TODAY?
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Have a Plan
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Social Media Plan1.Executive Overview2.Define specific social media goals
(measurable)3.Research your audience (Who, Where
etc)4.Pick your platforms5.Plan and execute delivery (Content
Marketing)6.Track metrics (adapt accordingly)
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Content Marketing Plan
1.What content does your audience want?2.What content do you already have?3.What content can you create?4.What platforms should you use?5.How often should you post?6.When should you post?
Build into you Social Media Plan Calendar
7.Build into you Social Media Plan Calendar
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How often should I post?
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How often should I post?
EVERYDAY!
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Saturdays and Sundays
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Saturdays and Sundays
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Demographics
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Demographics
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Demographics
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Social Media Calendar Plan
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Social Media Calendar Plan
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Social Media Calendar Plan
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Social Media Calendar Plan
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Social Media Calendar Plan
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YOU
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Facts and Stats
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Google Analytics
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Total Facebook monthly active users (MAU):
1,317,000,000
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Total Facebook daily active users
(DAU):
831,000,000
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Total UK Facebook daily active users
(DAU):
24,000,000
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Business Pages
25 million Worldwide
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UK Business Pages
1 Million+
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Owned by Facebook
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?
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How manufacturers can grow a targeted community
Case Studies
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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Get more Likers
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Facebook Essentials
About Page
Make sure you About page:
•An overview of what your page has to offer
•A link to your website
•Any other info to help prospects
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Promote Online and Offline
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Watch your Competition
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Facebook Ads
•To promote your Facebook Page
•To promote your Website
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Pay to get more likes
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Pay to get more likes
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Boost a Post
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Facebook Apps
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Facebook Apps
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Press and PR
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Fun (with engagement)
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3 Things
•Are you going to have a Facebook Page?
•What is the goal of your Facebook Page?
•How will you promote it?
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https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley