Facebook For Business HubSpot

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Transcript of Facebook For Business HubSpot

  1. 1. HowtoUseFacebookforBusiness Mike Volpe Ellie Mirman VP Inbound Marketing Inbound Marketing Manager HubSpotHubSpot Twitter: @mvolpeTwitter: @ellieeille
  2. 2. How to Participate on TwitterStepOne1.LogintoyourTwitteraccount gy2.Commentandaskquestionsincludingthehashtag #hubspot
  3. 3. How to Participate on TwitterStepTwo1.Gotohttp://search.twitter.com2.Searchfor#hubspot
  4. 4. Agenda WhatisFacebook&Whyisit Important? HowtoGetStarted HowtoCreateYourBusinessPage 5TipsforPromotingYourBusiness WhattoMeasure&How
  5. 5. Outbound Marketing800-555-1234AnnoyingSalesperson
  6. 6. Inbound MarketingBloggSEO SocialMedia
  7. 7. Rethinking Marketing OutboundMarketing InboundMarketing Telemarketing SEO/SEM Tradeshows Blogging Directmail SocialMedia Email blasts Emailblasts RSS Printads Freetools/trials TV/radioads PublicRelations InterruptionPermission
  8. 8. What is Facebook?
  9. 9. Why You Should Care Over120millionactiveusers Addi 250 000 Adding250,000newuserseachdaysinceJan07hd i J 07 4th mosttraffickedwebsite Mosttraffickedsocialmediasite TopSocialSearchEnginep g Morethan55,000networks Morethanhalfareoutsideofcollege&fastest More than half are outside of college & fastest growingdemographicis25yearsorolder
  10. 10. Im 48. I don t understand I m 48 dontthis Social Media stuff. Similar to a business Similartoabusiness cocktailreception Withoutconstraints oftimeorspace of time or space
  11. 11. Business Cocktail Party Advice M t Meetpeopleandstartconversationsld t t ti Answerquestions helpothers Askquestions trustothersadvice
  12. 12. Social Media = Cocktail Party Become a real member of the community Becomearealmemberofthecommunity Add al e to the comm nit Addvaluetothecommunity Askandanswerquestions Moreeffectivethanlivecocktailparties Noboundariesoftimeorspace Otherpeoplecanlistenineasily
  13. 13. Agenda WhatisFacebook&Whyisit Important? HowtoGetStarted HowtoCreateYourBusinessPage 5TipsforPromotingYourBusiness WhattoMeasure&How
  14. 14. How to Get Started
  15. 15. Business vs. Personal Accounts Businessaccountsare limitedtomanaging y yourBusinessPage g andAdvertising Add personality and Addpersonalityand humanizeyourbrand
  16. 16. Build Your Personal Profile Photo Work/edu info Networks Interests, photos,etc. Applications
  17. 17. Privacy
  18. 18. Personal Profile What Not To Do Profilesareforpeople,notcompanies.
  19. 19. Connect with Friends Friendsneedtoberequestedand t d dmutuallyaccepted FriendFinder Search Classmates,Coworkers,Names
  20. 20. Agenda WhatisFacebook&Whyisit Important? HowtoGetStarted HowtoCreateYourBusinessPage 5TipsforPromotingYourBusiness WhattoMeasure&How
  21. 21. Create a Business Page http://www.facebook.com/pages/create.php Note:YoumustbeloggedintocreateaPage. Note You must be logged in to create a Page
  22. 22. Build Your Business Page Company ABCCompany ABC
  23. 23. Publish Your Page Company ABC
  24. 24. Become a Fan Company ABC
  25. 25. Agenda WhatisFacebook&Whyisit Important? HowtoGetStarted HowtoCreateYourBusinessPage 5TipsforPromotingYourBusiness WhattoMeasure&How
  26. 26. Tip #1: Create an Engaging Page Events Videos Discussions iscussions Photos BlogArticlesBlog Articles
  27. 27. Tip #2: Leverage the Viral Nature of p g Facebook News Feed News Feed showsNewsFeedshowsupdatesonyourandyourfriendsactivity Firstthingyouseewhenyoulogin Your updates show onYourupdatesshowonyourprofileWall Allowuserstoengagewithyou eachactivityissharedwiththeirnetwork
  28. 28. Tip #3: Draw on Your Network Emailyouroptinmailinglist Includelinkinyouremailsignature Blog about your Facebook Page BlogaboutyourFacebookPage P t li k b d Postalinkorbadgeonyourwebsiteorblogb it bl
  29. 29. Tip #4: Optimize for Search FacebookSearch PublicSearch Basedon#Fans Checkyoursettings
  30. 30. Tip #5: Advertise on Facebookhttp://www.facebook.com/advertising/// / / Note:Youmustbeloggedintocreateanad
  31. 31. What Do You Want to Advertise? AdvertiseawebsiteorsomethingonFacebook (Page,Group,orEventyoumanage) (Page Group or Event you manage)
  32. 32. Create Your Ad
  33. 33. Target Your Audience TargetbyLocation,Gender,Age,Keywords,etc.Countupdatesautomatically
  34. 34. Set Your Budget ChoosePayPerClickorPayPerView Cli k Th ClickThroughRateonFacebookisLOW!GoPPC hR tF b k i LOW! G PPC
  35. 35. Agenda WhatisFacebook&Whyisit Important? HowtoGetStarted HowtoCreateYourBusinessPage 5TipsforPromotingYourBusiness WhattoMeasure&How
  36. 36. Friends, Fans, Activity
  37. 37. Facebook Ad CTR, Traffic, Cost
  38. 38. Organic Traffic & Ad Traffic
  39. 39. Traffic, Leads, Customers 3503030025225020 200 Traffic15 150 Leads Customers C10 10050 50 0 January February March
  40. 40. Thank You!LearnmoreaboutHubSpot: http://www.hubspot.com/demop //p / BecomeaFan: http://facebook.hubspot.comJoinMarketers:http://facebook.promarketers.com Mike VolpeEllie Mirman VP Inbound MarketingInbound Marketing Manager Twitter: @mvolpe Twitter: @ellieeille
  41. 41. HubSpot Inbound Marketing System
  42. 42. Inbound Marketing SystemContent SEO Management BlogsLanding SocialPagesMedia LeadIntelligence CRM
  43. 43. Getting Found: On-Page SEOKeyword Grader Determinewhatkeywordstooptimizeyourpagesaroundbasedonrelevance,searchvolume,andhowdifficultitwillbetorankonthefirstpageofGooglepage of Google Identifycriticallongtailwords(highconversionrates,lowcompetition) Monitoryourrankagainstcompetitorsforeachkeyword/phrase Determinethespecificpageonyoursitethatisrankingforeachkeyword(phrase)andhowtomakefurtherimprovements
  44. 44. Getting Found: Off-Page SEOLink Grader Identifyopportunitiesto generatemorereturnfromyour existinglinks Monitoryourliveinboundlinks andwhichinboundlinksare producingthemostvalueforyou Aggregateyourcompetitors inboundlinkstodiscovernew linkbuildingopportunitiesthat youhavenottakenadvantageofh tt kd tf
  45. 45. Getting Found: SEO for Your Whole SitePage Grader Analyze each page of your site tosee which produce the mostvalue for you (traffic, leads,ranked k k d keywords, li k )d links) Automatically recommendimprovements to optimize eachpage of your site f it
  46. 46. Getting Found: Blogosphere Blogging Enableeasy,naturalprocesstoconsistentlyupdatecontentonyoursite,achievemorefrequentsearchenginecrawls,andimproveauthorityh DevelopanaudienceofemailandRSSsubscribers Attract more inbound links (linkAttractmoreinboundlinks( linkbait) Writekeywordrichcontenttoattractmorehighconversionratetraffic
  47. 47. Track Your Competitors
  48. 48. Lead Intelligence Trackthefullpathofallofyourleadsthroughyourwebsite Automaticallydevelopmoreintelligencearoundeachleadintelligence around each lead(numberofvisits,timeonsite,pagesvisited,commentswrittenonblog,documentsdownloaded,informationsubmittedviawebi f i b i d i bformscreated) Increasecloseratethroughimprovedleadqualityimproved lead quality
  49. 49. Making Better Marketing DecisionsAnalytics IntegratedreportsinHubSpotsoftwareallowyoutounderstandtheeffectsofallyourmarketingactivitiessoyoucanoptimizeyoureffortsandallocateyourtimeandmoneytowardstheprogramsthatgeneratethemostleadsandsalesgenerate the most leads and salesforyourbusiness
  50. 50. Actionable Marketing InsightsHubFeed HubFeed watchesyourInternetmarketingeffortsanddelivershighlightsandactionableinsightsbasedonyourdatab dd
  51. 51. HubSpot Methodology and Consulting OurInternetMarketingConsultantsareexperiencedinallaspectsofonlinemarketingandspecificallytrainedon p pHubSpot'sproductsandmethodologies Consultingsessionsfocusonthesetopicsbasedonthespecificneedsoftopics based on the specific needs oftheclient
  52. 52. HubSpot Training Materials and Resources
  53. 53. Thank You!LearnmoreaboutHubSpot: http://www.hubspot.com/demop //p / BecomeaFan: http://facebook.hubspot.comJoinMarketers:http://facebook.promarketers.com Mike VolpeEllie Mirman VP Inbound MarketingInbound Marketing Manager Twitter: @mvolpe Twitter: @ellieeille
  54. 54. Additional Blog Articles http://blog.hubspot.com/blog/tabid/6307/bid/27 78/NowAnyBusinessCanTap53Million FacebookUsersForFree.aspx http //blo h bspot com/blo /tabid/6307/bid/43 http://blog.hubspot.com/blog/tabid/6307/bid/43 85/HowtoUseFacebooktoGeta99Discount onTraditionalBtoBAdvertising.aspx on Traditional B to B Advertising aspx http://blog.hubspot.com/blog/tabid/6307/bid/42 48/SocialNetworksBusinessorPleasure.aspx/