Facebook for Business Greg Clement and Rick Scheeser.
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Transcript of Facebook for Business Greg Clement and Rick Scheeser.
![Page 1: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/1.jpg)
Facebook for BusinessGreg Clement and Rick Scheeser
![Page 2: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/2.jpg)
Current Facebook Stats
• More than 500 million active users
• 50% of our active users log on to Facebook in any given day
• People spend over 700 billion minutes per month on Facebook
• Average user is connected to 80 community pages, groups and events
• Average user creates 90 pieces of content each month
• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
![Page 3: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/3.jpg)
The Harsh Reality of Facebook
•If not used correctly,•it could be a big waste of time
![Page 4: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/4.jpg)
Todays Objectives• To help you get the most out of Facebook for your business without
wasting your time
• Building out a strong, organized network of people (where to find people & how to communicate with them)
• Creating an effective business page
• Using Facebook Groups
• Facebook Advertising
• Show you what “not to do”
![Page 5: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/5.jpg)
Setting Up Your Personal Profile
• Good profile photo
• Fully filled out profile (good mix of business and personal) BE TRANSPARENT!
• Upload pictures that show who you are
• Slight references to your business, but not too overpowering, this needs to be mostly about you as a person
• List your websites and contact information
• This gives you a strong foundation to build off of
![Page 6: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/6.jpg)
Building Out Your Friends List
• Family and close friends
• Friends of friends
• Use the search function to identify good potential business connections
• Search through relative pages or groups to find more people who can benefit your business
• Use personal messages to break the ice with people you don't know
![Page 7: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/7.jpg)
Categorizing Your Network
• Create lists to make communicating with different groups of people less time consuming
• Doing this from the beginning makes communicating in the future much easier
![Page 8: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/8.jpg)
Creating & Joining Groups
• Great way to build out a network for people with similar interests to communicate
• Quick and easy to set up
• Invite the right people to join your group
• Join other groups and share your purpose and objectives
![Page 9: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/9.jpg)
Building Your Business Page
• This is where its all about your business
• Custom banner with business information (600x200)
• Set up your page settings right the first time
• Share your page with the right people
• Add an FBML opt in box
![Page 10: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/10.jpg)
Using FBML
• FBML stands for “Facebook Markup Language”
• Gives you a custom opt-in box on your Facebook Page
• There are examples you can use located in the SIMS2 modules
• Grab your unique ID located within the “Customization” section in Openroad3
• Go in to your “Facebook Settings” and set to be the first thing people see when going to your page
![Page 11: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/11.jpg)
Facebook Advertising• Advertise your facebook pages/groups or external websites
• Cheaper than Google
• Create appealing, eye-catching adds
• Start with 2 adds with slight differences to test conversion
• Target the right people for the add you create
• Make targeting as specific as possible
• Use your connections
![Page 12: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/12.jpg)
Blog Importing• Send your blog posts directly to Facebook
• Done through the “notes” section or via a plugin on your blog
• When using Facebook to import: just click “notes” under “application settings”
• Then edit your import settings
• Plug in your RSS feed or blog URL
![Page 13: Facebook for Business Greg Clement and Rick Scheeser.](https://reader035.fdocuments.in/reader035/viewer/2022062517/56649ee05503460f94bf0238/html5/thumbnails/13.jpg)
Be Social...• Always share your Facebook profile
information
• Websites
• Business cards
• Marketing Material