Facebook for BusinessFederico Viola

Class 2

Introduction

Good evening!

Today we will spend the majority of our time on Facebook. We will look at the different features, how to get started. How to change settings. How to increase your page’s likes. So, if everyone could login into their Facebook account and get right into it.

The Power of Social Media

TV was in the hands of the establishment, while Social Media is in the hands of the users.

(Photographed in Turkey during the riots in June 2013)

Create a Facebook Account

eHow – How to Set Up a Facebook Account: http://www.ehow.com/how_2081063_set-up-facebook-account.html

• Strong password: – lower case and upper case, numeric and non-numeric: – fACe800I< or 20-Mike-13 – Your password needs to be long 8 digits or more, and make it hard

for someone to guess – more tips: https://securityinabox.org/en/chapter_3_1

Create a Facebook Account

eHow – How to Set Up a Facebook Account: http://www.ehow.com/how_2081063_set-up-facebook-account.html

• What information do you want on share on Facebook?• Contact details for a business? Definitely!• Interests and/or hobbies? Well, an interior design business

would be interested in sharing something about interior design, eg a colour selector, or a database on furniture, interior design accessories

Create a Facebook Account

Create a Facebook Account

Uploading a Photo

Changing Page Settings

Add Friends

The Official Facebook Page about Pages

The official Facebook Page about pages is a great resource for Facebook admins like yourself.Click on this link:Facebook Pages

Simplicity is Often the Key

This is a very basic example of an engaging photo. The question is ‘how many children are in the photo?’ So trivial, yet have a look at the count of comments.Found at I love Hamburg

Useful Links for Facebook

• Facebook Help Centre: https://www.facebook.com/help/ • Facebook Help for Managing Pages:

https://www.facebook.com/help/#!/help/343548832389235/

Final Advice

Who knows how long will be the leader for Social Media? I mean, who talks about MySpace these days? Regardless, my advice is:Keep it simple – try not to overthink and over complicate matters!!!Ask yourself: do you want to base your Facebook decisions on fear of making the wrong move or on a sense of exploration and being the messenger of your businesses mission?