Facebook for Business

Facebook for Business – Andy Poulton. www.159.be For Business

Facebook for Business – Andy Poulton. www.159.be

Facebook for Business – Getting Started

What are your concerns

regarding today and Facebook?


Facebook for Business - Agenda

1. What is Facebook

2. Benefits of using Facebook

3. Who is using Facebook

4. Facebook – Getting Started Setting up a Profile

Building a Page

Writing a Bio

Finding people to Follow

5. How to Comment

6. What to Comment

7. Smart Facebooking

8. Close


Facebook for Business – What is Facebook

Facebook is simply a great way to

reach out to a large audience.

To draw their attention to your service

and to enable them to engage with

you.

Relatively inexpensive yet offers

potentially a great return.


Average age distribution across social network sites

0-

17

18-

24 25-

34

35-

44

45-

54

55-

64

65+

15%

9%

18%

25%

19%

10%

3%

Data source: Google Ad Planner


Social Media is

the

No. 1

online activity

Facebook for Business - Why


2/3rds of the

Global Internet

population visit

Social

Networks



10% of all

internet time is

spent on Social

Networks


www.facebook.com



1/ China

2/ India

3/ Facebook

4/ USA

If Facebook was a country it would be

1.33 bn

1.15 bn

650 m

311 m



Adds 1/2m

users every

day



5bn minutes

spent on

Facebook

EVERY day



1bn

• web links

• news stories

• blog posts

shared each week



Facebook now

has a greater

share of the

internet than



Facebook for Business – Who


Facebook for Business – Benefits

• Engage with target audience

• Communicate with Existing clients

• Brand Awareness

• Competitive Intelligence

• Reputation Management

• Signposting

• Feedback Channel

• Support Channel

• Sales Channel

• Research

• Information Resource

3 Types of presence

• Profile – personal

• Page – for businesses

• Groups - for anyone

Facebook for Business



www.facebook.com



Name - James Poulton

Business - Poulton’s Portraits

Great Western Business Centre

Emlyn Sq

Swindon

SN1 5BP

01793 208099

[email protected]

Photographer

Portrait

Wedding

PR



Setting up a Business Page



“Like” your own site



Get your “Vanity” URL



Use your Page as your key FB interface



Switch to your Personal Profile


Facebook for Business – Going Mobile


Facebook for Business – Groups



Ensure you are in the PERSONAL profile


Facebook for Business – Groups, Contribute


Facebook for Business – Communicate


http://bit.ly/

Facebook for Business – Facebooking Smarter


Put the Facebook “badge” and “Like” everywhere

• Website

• Email Signature

• Blog

• Business Cards

• Signage

• Letter Heading

• Compliment Slips

• Vehicle Signage

• Advertising

• PR



How to link Log in to your Facebook Account

Go to this page

http://apps.facebook.com/twitter/

Follow the directions



www.ping.fm




What are your concerns

regarding today and Facebook?


Facebook for Business - Agenda

1. What is Facebook

2. Benefits of using Facebook

3. Who is using Facebook

4. Facebook – Getting Started Setting up a Profile

Building a Page

Writing a Bio

Finding people to Follow

5. How to Comment

6. What to Comment

7. Smart Facebooking

8. Close

Facebook for Business – Andy Poulton. www.159.be For Business

Facebook for Business

Business

Transcript of Facebook for Business