Facebook For Business
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WorkSmart eMarketing's presentation from the eMarketing Techniques Conference, May 2009 at Corporate College
Transcript of Facebook For Business
Outline
• Introduction
• Stats and Trends
• Facebook Basics
– Getting Started
– Building Your Profile
– Sharing Content
– Building Contacts
• Facebook for Business
– FB Ads
– FB Connect
– FB Share
– FB Public Profiles*
• Wrap Up
• Q&A
Accountability
Creating Your Marketing System
Budget Line Increases VS Decreases
From Marketing Sherpa
Significant Barriers to Adoption
From Marketing Sherpa
Facebook Stats
• General Growth
– More than 200 million active users
– More than 100 million users log on at least once each day
– More than 2/3rds of users are outside of college
– The fastest growing demographic is 35+ years old
– About 70% of Facebook users are outside the US
From Facebook.com
Facebook Stats
• User Engagement
– Average user has 120 friends on the site
– More than 3.5 billion minutes are spent on Facebook each day (worldwide)
– More than 20 million users update their statuses at least once each day
– More than 4 million users become fans of Pages each day
From Facebook.com
Facebook is “Attention King”
From AllFacebook.com
Facebook – The Social Network
Getting Started
• Edit your profile
– Basic info
– Personal info
– Contact info
– Education and work
Facebook Basics
What’s on your mind?
Facebook for Business – Events
Facebook for Business – Ads
Facebook Ads – Step 1
Facebook Ads – Step 2
Facebook Ads – Step 3
Facebook Ads – Step 4
Facebook Connect
Facebook Share
Facebook for Business – Public Profiles
Facebook Pages – Step 1Pick a category and name
Facebook Pages – Step 2Upload your picture
Facebook Pages – Step 3Add your information
Your ‘Canvas’
Facebook Pages – Step 4Customize Your Page
Embed custom content with FBML
Facebook Pages – Step 5Publish!
Facebook Pages – Step 6Update it regularly!
Post photos of products,
employees, and customers
Add video clips of your company in
action
List an event for your grand
opening sales
Write a note about upcoming
promotions
Creating Your Marketing System
