Facebook for Business
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Transcript of Facebook for Business
![Page 1: Facebook for Business](https://reader035.fdocuments.in/reader035/viewer/2022062704/55593412d8b42a4f3d8b4a70/html5/thumbnails/1.jpg)
Social Media Marketing:You’re Doing It Right!
FACEBOOK for Business
www.feather-stone.com
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Hello, my name is…..
• Kelly V. Pavlovic• Owner, Feather & Stone Designs since 1994• Bachelor of Science, Case Western Reserve Univ.• Speaker, consultant, writer, voracious reader• Facebook addict• Pinterest explorer• @featherandstone• @pavpower
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You will learn how to:
• Take CONTROL of your PRIVACY
• SEPARATE PERSONAL contactsfrom business ones using LISTS
• Create a TIMELINE page
• Use the TIMELINE LAYOUT toTELL YOUR STORY
• FIND your target AUDIENCE
• Plan your MARKETING STRATEGY
• Basic ETIQUETTE & VOCABULARY
• Use best ENGAGEMENT HABITS
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Say whaaaaa….?!
• 69% of parents are “friends” with their children on Facebook
• A baby was born in Egypt and named Facebook
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Learn the Lingo of Facebook
• VocabularyProfile – your personal Facebook page; what you post for others to seeNewsfeed – your personal tickertape; how you see what your “friends” are
saying, posting and sharingComment – what you and others say about something that is postedEdgeRank – Facebook’s complex formula for determining who sees what and
for what duration of timeShare – just as it implies, sharing information (posts, photos, etc.) with othersTag – how you are “mentioned” in posts, photos and commentsTimeline – the new format for all Facebook personal and business pagesApp – short for “application”; can be used on Facebook business pages for
specific uses like contact forms, video displays, blog feeds, etc.Crowdsource – polling your audience for their opinion on a topic
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Newsfeed
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Personal Timeline (aka Profile)
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Privacy Settings
• Set account privacy• Set photo privacy• Three levels of blocking– Hiding posts from people/pages (a little or a lot)– Un-friending a person or Un-liking a page– Blocking a person entirely from your account
• Suggestions for using Lists and Privacy Settings when traveling and for specific life events
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See ALL Your Friends
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Friends List
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Add Friends to Lists
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Privacy Settings
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Privacy Settings Menu
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How You Connect
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Timeline and Tagging
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Blocking
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What is Timeline?
• A way to tell your story – both personal and business• Steps to set up your business Timeline– Cover image– Profile image– Description and Info– Featured Tabs– Recreate historically significant events– Pinned Posts– Highlighted Posts
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Facebook Business Timeline
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How to Create a Page
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What Type of Business Are You?
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Admin Panel
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Manage Menu
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Edit Page Information
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Featured Tabs & Apps
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Pinned Posts & Highlights
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Facebook Etiquette
• Be mindful of what content you are posting – to whom, what and where (page vs private message)
• Keep professional and personal content separate• Lock down account & photo privacy – save yourself
and save others• Select your profile picture with care – use good
judgment; EVERYone can see it; Friends or not• Language – how do you want to be perceived?• Don’t use Private Messages as a group
announcement tool – use your timeline for this
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Facebook Best Practices for Biz
• CURATE content that engages your audience and starts the conversation (pics, stories, questions)
• CROWDSOURCE– get opinions on new products/services• BE CREATIVE – be imaginative and inventive in your posts• BE ORIGINAL between platforms - don’t re-use content
verbatim between social media apps (HootSuite is great but be careful not to get lazy)
• PIN important events to the top of your page – at least 7 days will get good exposure
• MAKE A PLAN – devise a calendar for what content you will post and when; stick to it!
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Your Assignment….Should you choose to accept it.
• CREATE a LinkedIn account• COMPLETE as much of your profile
as possible. Don’t worry if it’s not complete, we’ll work on it.
• BRING your printed or digital resume• COMPILE a list of people with whom you’d like to connect;
think close, think far, think past, think future• CONSIDER your competencies, core groups, target audience
and what expertise you are able to share• DECIDE why you will use LinkedIn – job search, networking,
building credibility are some ideas
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Where to find me…• www.feather-stone.com• [email protected]• facebook.com/featherandstone• linkedin.com/in/kellyherronpavlovic• twitter.com/featherandstone
@featherandstone@pavpower
• pinterest.com/kellypavlovic• slideshare.net/kellypavlovic