Facebook for business
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Transcript of Facebook for business
for businessSocial Media Week
Presentation by Julie HallPresentation by Julie Hall
Facebook Mastery...
Facebook Mastery....
Why facebook matters
http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/
How much is a fan worth?
Why they like you
Source: Chadwick, Martin, Bailey March 2010 iModerate Research Technologies
The reality...
199 out of every 199 out of every 200 i t ti 200 interactions
h happens on THEIRTHEIR
facebook page
The challenge
How do you get them on yours?y
Treat your page like a brand VIP room
Create exclusive content
Let them peak behind the curtain
Create a community of influencers
Thoughts to leave you with
• Get started today• Be authentic• Be boldBe bold• Engage, Engage, Engage
C it f i th (b t t l lt i 1• Commit for six months (but expect real results in 1 month)
• Test and fix, Test and fix, Test and fix• Have fun!
Let’s connect
• @julie_hall• @women_unlimited• www facebook com/womenunlimitedwww.facebook.com/womenunlimited• www.facebook.com/juliehalluk
li k di /j li h ll k• www.linkedin.com/juliehalluk• www.women-unlimited.co.uk• www.springmedia.co.uk