Working Differently: Building Community With Facebook Fan Pages
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Engaging People Engaging People By Cheryl Smith, CultureSmith Consulting By Cheryl Smith, CultureSmith Consulting for the CCCA/Virginias-Carolinas Sectional Meeting for the CCCA/Virginias-Carolinas Sectional Meeting
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Transcript of Facebook Fan Pages
Engaging PeopleEngaging PeopleBy Cheryl Smith, CultureSmith ConsultingBy Cheryl Smith, CultureSmith Consulting
for the CCCA/Virginias-Carolinas Sectional Meetingfor the CCCA/Virginias-Carolinas Sectional Meeting
on facebookon facebook
Digital AliensDigital Aliens
Born 1927-1945Born 1927-1945 Technological advances: LP’sTechnological advances: LP’s Prefer to communicate Prefer to communicate
face-to-faceface-to-face
Flickr photo by Skott Chandler with permission
Digital ImmigrantsDigital Immigrants
Born 1946-1964Born 1946-1964 Technological advances: 8-trackTechnological advances: 8-track Prefer to communicate by phonePrefer to communicate by phone
Digital AdaptivesDigital Adaptives
Born 1965-1976Born 1965-1976 Technological advances: Technological advances:
CDCD Prefer to communicate Prefer to communicate
by emailby email
Creative Commons photo on Flickr by ifijay
Digital NativesDigital Natives
Born 1977-2002Born 1977-2002 Technological advances: iPod/MP3Technological advances: iPod/MP3 Prefer to communicate via text messagingPrefer to communicate via text messaging
Who do you need to Who do you need to engage?engage?
My GuessMy Guess
Group leadersGroup leaders Denominational execsDenominational execs Student ministersStudent ministers Women’s Ministry Women’s Ministry
leadersleaders ParentsParents YouthYouth
Youth pastorsYouth pastors Scout leadersScout leaders Worship leadersWorship leaders Local businessesLocal businesses School teachersSchool teachers
btw, friend is now a verb, as in “Friend me on Facebook.”
Key Points to Key Points to RememberRemember
SearchSearch CommunityCommunity Shareability Shareability ProductivityProductivity PitfallsPitfalls
The New SEO“Social Engine Optimization”
Who Knows Who Knows Community?Community?
Zappos Chick-Fil-A Toms Shoes Coca-ColaCoca-Cola
“Facebook is the new living room.”- Cheryl Smith, March 2010
ShareabilityShareability
ProductivityProductivity
EventsEvents Problem solvingProblem solving Market researchMarket research CommunicationCommunication
PitfallsPitfalls
PrivacyPrivacy PasswordsPasswords ProductivityProductivity AppsApps Don’t be that guyDon’t be that guy
Department of Defense campaign, permission granted by Dan Horowitz
Getting StartedGetting Started
ExploreExplore Determine objectivesDetermine objectives Take the leapTake the leap ListenListen Be consistentBe consistent Promote everywherePromote everywhere
Creative Commons photo by Kevin H on Flickr
Fitting it InFitting it In
We all have the same 24 hours, 1440 We all have the same 24 hours, 1440 minutes, 86,400 seconds in a day what you minutes, 86,400 seconds in a day what you choose to do with your time can make all the choose to do with your time can make all the difference in the world.difference in the world.
ObjectivesObjectives IncrementallyIncrementally DelegateDelegate ReplacementReplacement
What’s on Your Mind?What’s on Your Mind?
Creative Commons photo by zeroinfluencer on Flickr
Where’sWhere’s
VitalsVitals Cheryl SmithCheryl Smith
[email protected]@culturesmithconsulting.com(434) 258-2448(434) 258-2448www.culturesmithconsulting.comwww.culturesmithconsulting.com
Friend meFriend me http://www.twitter.com/cherylsmith999http://www.twitter.com/cherylsmith999 http://www.linkedin.com/in/cherylsmith999http://www.linkedin.com/in/cherylsmith999
