Facebook Concepts For Startups by Jakub Svoboda

FOR STARTUPS

FB CONCEPTS

FACEBOOK CONCEPTS

4

FACEBOOK PAGES

VIRALITY

3

1

2 FACEBOOK LOGIN

DATA MINING & PERSONALIZATION

5 FACEBOOK ADS

LEARN THE RULES

MAKE GREAT FIRST IMPRESSION

CUSTOMER CARE

WHATEVER YOU PLAN TO DO WITH YOUR FACEBOOK

PAGE, PREPARE TO USE IT AS YOUR PRIMARY

CUSTOMER CARE CHANNEL

CUSTOMER CARE

ALGORITHMS

NEVER UNDERESTIMATE YOUR

FANS

CHOOSE YOUR TOOLS

KEEP IT SAFE

PREPARE FOR CRISIS

USE YOUR FANS!

BUILD YOUR BRAND

FACEBOOK LOGIN

4

REGISTRATION FUNNEL OPTIMIZATION

PUB ANALOGY

3

1

2 THEY KNOW IT

MOBILE FIRST

5 SOCIAL MUST HAVE

REGISTRATION FUNNEL OPTIMIZATION

EASIEST LOGIN POSSIBLE

THEY KNOW IT

YOU ARE NOT THE FIRST WHO HAVE TO TEACH YOUR USERS HOW TO USE FACEBOOK LOGIN

MOBILE FIRST

DIFFERENCE BETWEEN TYPING YOUR E-MAILS AND PASSWORDS AND ONE CLICK LOGIN WITH FACEBOOK

PUB ANALOGY

YOU HAVE A BAR- IF NO ONE’S THERE, NO ONE WILL EVER ENTER

-IF THERE ARE SOME NICE LOOKING GIRLS, YOU WILL PROBABLY BE WILLING TO ENTER

- IF THE PUB IS FILLED WITH YOUR FRIENDS, YOU WILL DEFINITELY ENTER

SOCIAL MUST HAVE

IF YOUR SERVICE IN ANY WAY UTILIZE SOCIAL CONNECTIONS, THERE SIMPLY HAS TO BE FACEBOOK CONNECTION

USERS SPENT IN MOST CASES EVEN YEARS SEARCHING FOR THEIR FACEBOOK FRIENDS

AND THEY DON’T WANT TO DO THAT AGAIN. EVER!

DATA & PERSONALIZATION

4

CONVERSION FUNNEL OPTIMIZATION

LIKES & INTERESTS RECOMMENDATIONS

3

1

FRIENDS RECOMMENDATIONS

5 SEGMENTATION & PERSONALIZED OFFERS

CONVERSION FUNNEL OPTIMIZATION

WHEN YOU HAVE YOUR USERS REGISTERED THROUGH FACEBOOK, YOU CAN START UTILIZING ALL THE POSSIBILITIES FACEBOOK HAS TO OFFER

EVERYTHING OF WHAT WE WILL BE TALKING ABOUT SHOULD LEAD TO ONE THING - CONVERSIONS.

AND IT SHOULDN’T MATTER WHAT YOUR CONVERSION GOAL IS


YOU CAN SERVE YOUR USERS ALL THE RECOMMENDATIONS YOU CAN THINK OF BASED ON THEIR FRIENDS PREVIOUS ACTIONS ON YOUR SERVICE

MUSIC SERVICES LIKE DEEZR, OR RDIO WILL PLAY MUSIC FOR YOU BASED ON YOUR FRIENDS PREVIOUS CHOICES

RECOMMENDATION SERVICES LIKE TRIPADVISOR WILL SHOW YOU FAVORITE RESTAURANTS OF YOUR FRIENDS OR OF COURSE NEGATIVE REVIEWS, SO YOU DON’T MAKE THE SAME MISTAKE THEY DO

LIKES & INTERESTS RECOMMENDATION

SEGMENTATION & PERSONALIZED OFFERS

OVERVIEW

birthday

checkins

likes

about me

location

interests

hometown

pages

relationship

politics

religion

events

groups

79

VIRALITY

4

E-MAILS & NOTIFICATIONS

REQUESTS

3

1

2 CONTAINER APPS

LIKE BUTTONS & COMMENTS

5 OPEN GRAPH ACTIONS

E-MAILS & NOTIFICATIONS

CONTAINER APPS ONE APP TO RULE THEM ALL!

LIKE BUTTONS & COMMENTS

REQUESTS

OPEN GRAPH ACTIONS

OPEN GRAPH ACTIONS

I biked 10 kms via RunkeeperI read Steve Jobs on GoodReadI checked in at McDonalds, MumbaiI am watching The House of Cards on GetGlueI pinned Paris to “Places I want to Travel to”I viewed “How to Sell Better” on Slideshare

FACEBOOK ADS

BEST TARGETING EVER

3

1

2 MOBILE CONVERSIONS

SOCIAL CONTEXT

Jakub Svoboda

[email protected]

KONTAKTUJE NÁS!

Díky!

Facebook Concepts For Startups by Jakub Svoboda

Business

Transcript of Facebook Concepts For Startups by Jakub Svoboda