Facebook competitions webinar
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Transcript of Facebook competitions webinar
How to SMASH Facebook
competitions While Staying Within
The Law
• Why you might want to run a Facebook competition and how if done properly, they can have a HUGE positive impact on your business
• Discover what types of prizes you should offer to not only get the
most people entering but also to ensure that you get the right type of people entering
• Get the low down on what method of entry you should use for best
results, what type of images to use and how to promote your competition
• Learn how to actually set up the Facebook competition - it's easier
than you think! • Hear the simple steps you can take to ensure you stay within the
law in running your Facebook competitions and avoid running an illlegal lottery, being fined £5000 and potentially facing a prison sentence
We will be covering:
Interesting facts about me:
Lead on ITV’s
BILLION pound
deal for digital
switchover
Internet Marketing Devotee
Ex Board Director
of a £100m+ Internatio
nal Property Business
Happily Married
& 2 x Perfect Littluns
aged 2.5 & 0.5
Solicitor of the Year
Runner Up Twice…
And my special guest:
Veronica Pullen
APCTC Small
Business Coach of the Year
Social Media
Columnist
Three times Entrepreneur of the Month
Author of Social
Prospecting for
Why run Facebook competitions:
1 …………………
2 …………………
3 …………………
9,000 e-mails captured23,000 likes388,700 unique views200% return on investmenton orders in the first 10 days
What type of prizes?
Maybelline 3000 to 13,000 fans in 3 weeks
Methods of entry:
1 …………………2 …………………3 …………………4 …………………
How best to promote?
Advantages of using timeline:
1 ………………
2 ………………
3 ………………
4 …………………
Disadvantages of using timeline:
1 ………………
2 ………………
3 ………………
4 ……………….
Advantages of using app:
1 …………………2 …………………3 …………………4 …………………
Disadvantages of using app:
1 ………………
2 ………………
3 ………………
4 …………………
Timeline Promotion
Third party apps
Do you really need a contest?
What is your objective?
What type of contest will you run?
Choose a relevant prize
Are you going to use an app or post direct on your page?
Promote. Promote. Promote (including the Terms of Promotion)
Follow up
Facebook rules
From Social Media Examiner
Three types of ‘promotions’ recognised in law
1 …………………
2 …………………
3 …………………
What constitutes free?
(OR in the US:
what constitutes “consideration”?)
Prison£5000
fine
Regulatory investigation
Wasted time/stres
s/worry
Wasted money/eff
ort
• the full name and address of the promoter;• any restrictions on, or conditions of, taking part (for
example, age, number of entries and geographical restrictions);
• any requirement for a proof of purchase;• the closing date;• judging criteria;• the number and nature of prizes including those that are
available to win and those that are guaranteed to be won;• how winners and results will be announced and if the
promoter intends to feature the winners in post-event publicity;
• who will own copyright in entries;• whether the promoter reserves the right to amend the rules;
and• whether the promoter is allowed to provide a cash
alternative for any prize.
CAP CODE:
SOLUTIONS
Put the right legal
documents in place
Terms of Promotion
Publicise
Ensure free route of entry
3 working days
minimum
Postal address
Ensure requisite skill
Deter significant
% of population
Have evidence to back this up
1. . Check that your competition involves the requisite skill, judgment or knowledge or that your give-away has a free entry route
2 Customise your Terms of Promotion
3. Publicise your Terms of Promotion along with your competition or give-away
Action Plan:
• The 5 biggest mistakes small business owners make that they wouldn’t if they had a good lawyer advising them
• Stress free recruitment of your ideal employee
• Franchising, the final frontier…. Is it for you?
• How to prepare your business for outside investment
• The legalities of running an e-commerce store
• How to buy or sell a business with confidence
Forthcoming Webinars:
Any questions?
Thank You!