Facebook chewed up instagram for $1 billion

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Facebook chewed Facebook chewed up up Instagram for Instagram for $1 Billion $1 Billion WITH A COMBINATIONS OF CA WITH A COMBINATIONS OF CA SH AND STOCK, FACEBOOKGIA SH AND STOCK, FACEBOOKGIA NT AGREED TO BUY OFF INST NT AGREED TO BUY OFF INST AGRAM AGRAM

Transcript of Facebook chewed up instagram for $1 billion

Page 1: Facebook chewed up instagram for $1 billion

Facebook chewedFacebook chewed up up Instagram for Instagram for $1 Billion $1 Billion

WITH A COMBINATIONS OF CAWITH A COMBINATIONS OF CASH AND STOCK, FACEBOOKGIASH AND STOCK, FACEBOOKGIANT AGREED TO BUY OFF INSTANT AGREED TO BUY OFF INSTAGRAMGRAM

Page 2: Facebook chewed up instagram for $1 billion

WITH IT´S , A LITTLE OVER WITH IT´S , A LITTLE OVER 30 MILLION30 MILLION  ACTIVE INSTAGRAM USERSWOACTIVE INSTAGRAM USERSWORLDWIDE, IT IS OBVIOUSLY ONRLDWIDE, IT IS OBVIOUSLY ONE OF THE HUGE PURCHASES BE OF THE HUGE PURCHASES BY FACEBOOK.Y FACEBOOK.

Page 3: Facebook chewed up instagram for $1 billion

RightRight after after deal was deal was done done , Mark , Mark Zucherberg Zucherberg,, wrote wrote on his on his Timeline Timeline::

""We don'tWe don't plan on plan on doing many more doing many more of of these these,, if any if any at all, at all,

Page 4: Facebook chewed up instagram for $1 billion

But providing theBut providing the best best photosharing  experi photosharing  experienceenceis one reason whyis one reason why so so many many people people love Facebook love Facebook and and we knew it would be worth bringin we knew it would be worth bringing these two companies togetherg these two companies together."."

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Mike Krieger and KevinMike Krieger and Kevin Systrom Systrom,, founders founders of of Instagram Instagram in just in just less than less than 13 13 months ago months ago

alsoalso insists that insists that  ""It's importantIt's important to to be clear that Instagram is not goi be clear that Instagram is not going awayng away, ", "We'll continueWe'll continue to to add new features add new features to to the product the product and find and find new ways new ways to to create create a a better better mobile mobile photos experience photos experience."."

Page 6: Facebook chewed up instagram for $1 billion

Though Facebook later stressThough Facebook later stresses thees the point point by saying by saying::  "We're committed to building "We're committed to building and growing Instagram and growing Instagram independently, Millions of independently, Millions of people around the world love people around the world love the Instagram appand the the Instagram appand the brand associated with it, and brand associated with it, and our goal is to help spread this our goal is to help spread this app and brand to even more app and brand to even more people."people."

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So, What did we understand So, What did we understand here? here? 

But here´s my take on what the But here´s my take on what the deal is about, startups like deal is about, startups like Instagram could pose a Instagram could pose a problem for Facebook sooner problem for Facebook sooner or later,or later,

Page 8: Facebook chewed up instagram for $1 billion

so they have to buy it off so they have to buy it off anyhow and as for anyhow and as for Instagram it´s a deal of  if Instagram it´s a deal of  if you can´t win them,you can´t win them,

you better join them! Having you better join them! Having said that, we all have to come to said that, we all have to come to the conclusion that we don´t the conclusion that we don´t have a have a clear winner or loser here. But itclear winner or loser here. But it´s a strategic good deal for both ´s a strategic good deal for both sides sides