Facebook Business Manager Walkthrough

Hanmant Biradarhttp://h-web-tech.blogspot.in/

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A little more about me…

• Hanmant Biradar – Digital Marketing Professional / SEO Consultant

• Working in SEO, SMM and SEM• LOVE Social Media, Digital Marketing• Live in Pune• Also love travelling and book reading

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What is FB Business Manager (FBBM)?

• FREE Feature that lets you manage all the people, ad accounts, and pages that you work with in ONE place

• Separates personal from business• Once inside, it is ONLY about business – you

cannot see any of the outside Facebook “world”

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BEST FEATURE

• FBBM allows you to access your client’s FB pages and create ads without being friends with them (or having to use shared login info)

• Also allows you to create ads for them using their credit card!

• Very similar to Google Adwords My Client Centre

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Who should use FBBM?

• If you are managing anyone’s page• If you are managing anyone’s ads• Aspiring social media consultants (you may as

well get use to FBBM now)• If you are a business owner who will be

outsourcing their FB page and ads to an outside source

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What you need for FBBM

• Personal FB Profile• Ad account• (Optional) A FB Page you want to move to

FBBM• (Optional) Names and work email addresses of

the people you’d like to add to your business account

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Walk Through

• Manage Page with Business Manager

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Initial Set-Up

• Select someone from your company to serve as the Business Administrator

• They will migrate the Shared Login to Business manager– Use tool available at business.facebook.com

• They will invite you into Business Manager via email– Can be sent to a work email, but must be loosely

tied to a personal FB account

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Page Permissions

• Page Admin—Full access to the page and its analytics

• Page Editor—Partial access to page functionality, primarily publishing

• Page Moderator—Access to comments, likes, etc. with the page

• Page Advertiser—Access to an Ad Account associated with the page

• Page Analyst—Access to page analytics9

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Ad Account Permissions

• Ad Account Admin—Full access to ad account, payment methods, etc.

• Ad Account Advertiser—Access to create ads• Ad Account Analyst—Access to advertising

analytics

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Settings• People• Pages• Ad Accounts• Apps• Product Catalogs• Payment Methods• Projects• Agencies• Shared Logins• Requests• Info

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Setting up FBBM

• https://business.facebook.com/

• http://www.goinflow.com/guide-to-using-facebook-business-manager/

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A few notes

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• You cannot “un-do” FBBM once you have it• Cannot access from FB Mobile App – must

download the Pages manager App• Once you move your ad account over to

FBBM, you cannot move it back