Facebook Blogger Seminar
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Transcript of Facebook Blogger Seminar
![Page 1: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/1.jpg)
How We Learned To Love Facebook Again: Intro to Paid Traffic
Sarah Auerswald & Yvonne Condes of MomsLA &
Mark Chapman of Everett Andrew Marketing
@MomsLA @Everett_Andrew @SoCalBloggers @WebHostingHub
![Page 2: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/2.jpg)
Special Thanks to our Host:
• Web Hosting Hub!• Web Hosting Hub is MomsLA’s affiliate partner
![Page 3: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/3.jpg)
Slides
• The deck is uploaded on Slideshare, so no need to worry about taking notes if you don’t want to.
• http://slideshare.com/
![Page 4: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/4.jpg)
• We Used to Love You
@MomsLA @Everett_Andrew @SoCalBloggers @WebHostingHub
![Page 5: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/5.jpg)
But you Changed
![Page 6: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/6.jpg)
• Can FB Still Be a Great Tool?• Yes, but it’ll cost money.
![Page 7: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/7.jpg)
Paid Traffic??
• It just isn’t done!
• Well, it IS done –
• and there are Benefits…
![Page 8: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/8.jpg)
Benefits of Facebook
• Build engagement• Drive traffic• Grow Likes• Bottom Line: • It’s still where most of our audience lives, so
we need to be there and be doing it well.
@MomsLA @Everett_Andrew @SoCalBloggers @WebHostingHub
![Page 9: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/9.jpg)
Why We Paid
• We wanted to see more engagement• We saw that we could start small ($5)• We saw results right away• Then we started to drill down & try new ways
to boost + spent a tiny bit more money each time
![Page 10: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/10.jpg)
High Numbers, Low Engagement
![Page 11: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/11.jpg)
![Page 12: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/12.jpg)
Our engagement
![Page 13: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/13.jpg)
![Page 14: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/14.jpg)
Examples: post boosts
![Page 15: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/15.jpg)
![Page 16: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/16.jpg)
Yvonne’s Faves & Head Scratchers
• Alternate Title for the Seminar - • “Infectious Diseases and Hot Criminals:• We Know What Works on Facebook”
![Page 17: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/17.jpg)
![Page 18: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/18.jpg)
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![Page 20: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/20.jpg)
![Page 21: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/21.jpg)
Our biggest ad buy
![Page 22: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/22.jpg)
Mark: Best Practices with Facebook Ads:
•Create several versions of your ad and test variables:ImagesAgeLocationInterests
• Insights + Analytics
•What problem does the product/service you are advertising solve? “Don’t tell me what itdoes, tell me what problem it solves….”
•Communicate Scarcity or time sensitivity:“Only 10 spots left!”“Registration ends on Sept. 22nd
•Use of hashtags
•Be consistent
![Page 23: Facebook Blogger Seminar](https://reader035.fdocuments.in/reader035/viewer/2022062418/5562aecfd8b42a15548b5203/html5/thumbnails/23.jpg)
Thank you!
• Slide Deck will be uploaded at Slideshare.com• Twitter: @MomsLA @Everett_Andrew
@SoCalBloggers @WebHostingHub• Facebook Pages:• https://www.facebook.com/SoCalLadyBloggers• https://www.facebook.com/MomsLA• https://www.facebook.com/
EverettAndrewMarketing• https://www.facebook.com/webhostinghub