Visual Storytelling: Maturing Your Social Media Practice for Synagogues
Facebook Basics for NY synagogues
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Transcript of Facebook Basics for NY synagogues
FACEBOOK 101
Presented by Miriam Brosseau Special Projects Coordinator
Darim [email protected]
@miriamjayne
Agenda
• Background
• Profiles
• Pages
• Groups
• Newsfeed
• Algorithms
• Tagging
About Facebook
• Launched in 2004 on campuses
• Currently 845 million users
• Most users = age 18 – 40; Fastest growing demographic = women age 55-65
• Average user has about 130 friends
• The average Facebook user spends 20 minutes per visit
• Photos, videos, links are prominent.
NEWSFEED
PROFILE : Old Style
PROFILE : Timeline
PAGE
GROUP
Pages: Insights
TAGGING
TAGGING: When you’re tagged, it posts to your profile page, and you are notified.
Adding and Tagging Photos
TAGGING: When you’re tagged, it posts to your profile page, and you are notified.
Strengthening Relationships
Strong Relationships = Stronger Community
2 kinds of connections: Bridging and Bonding
Bonding: Strengthening the ties within a defined
community by increasing the connections among
and between all members, and the social capital
exchanged.
Black lines: existing bonds. Orange lines: new bonds
Bridging: establishing
connections between
communities.
Implications:
-Outreach
-Fundraising
-Marketing
-Impact
-Access to resources
Examples?
Tagging is a great way to increase BRIDGING and BONDING
Connections happen within the posts
And in the comments!
People, Not Technology
This is all about seeing each other as real people. Increasing transparency, connection, and knowledge about each other.
An important moment offriendship you’ve had on Facebook?