Facebook as a Recruitement Tool
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Transcript of Facebook as a Recruitement Tool
as a recruitment tool – can we rely on it?
What is f******k?
Advantages and Disadvantages for recruitment.
User activity.
Corporate activity.
Wrap-up & questions
What do we want to cover is…
What does it mean, the F*****k word?
consumer-generated
global audience
web-based technology
So what are the benefits for an
employer?
low costs wide scope of viewers
gains momentum by whispers and
recommendations
constant flow of applications
variable target range (eg. we can target lots of people, or approach
just selected few of them)
smart, up-to-date form of employer-branding
Or what will he have to bear?
know-how required
both good and bad impression spreads
with light-speed
a constant dilemma - lots of fans or a few of
friends?
some of the targets are just not
present
interacts with privacy
Our research says…
So how the casual users see it?
… of young people through an Internet
Questionnaire.
…F******k activity…
We did examine…
165 people(62 men, 103 women)
Profile of respondents
38%
62%
Gender
menwomen
9% 1%4%
86%
Age
15-1920-2425-2930+
65%20%
15%
Studies
economichumanistictechnical
How often do you f******k?
How many friends do you have?
Do you have any companies
among your friends?
Do you look up events organised
by those companies?
What methods of promotion did you see at f******k?
Have you ever looked for a job
through f*****k?
Has any of your friend tried to do
it?
Do you have any company among your f******k friends?
12%
46%
42%yes, but only oneyes, more than oneno
Do you look up events organised by the company through f******k?
53%
35%
12%
noyes, sometimesyes, regularly
Have you ever looked for a job through f******k?
2%
98%
yesno
And what do the TOPemployers do in terms of F********g?
… of the Polish TOP employers (by Universum
2010)
…F******k activity…
We did examine…
Company Corporate Profile Fans Career Profile Fans Website Career
Section
TVN S.A. No - No - website
Ernst & Young Yes 1312 info in the profile Yes
Pricewaterhouse Coopers Yes ( not PL) 31533 PwC US Career 4424 Yes
L'Oreal Polska Yes 16118 L'Oreal talent recruitment 11807 Yes
Google Poland No - No - Yes
Deloitte Yes ( not PL) 43384 Kariera w Delloite 1303 Yes
Procter & Gamble Yes ( not PL) 23366 Kariera w P&G 215 websit
KPMG Yes ( not PL) 5757 KPMG UK Graduate Recruitment 2703 Yes
Nestle Polska Yes ( not PL) 159877 No - Yes
Mars Polska Yes 2114 info in the profile - website
So what then?
"Social media is like teen sex. Everyone wants to do it. No
one actually knows how. When finally done, there is surprise
it's not better." Avinash Kaushik, Google
Thank you for your kind attention.