Facebook advertising presentation by Robbie Foglia
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Advertising With Robbie Foglia Director of Paid Media
description
from the AIGA Hampton Roads Shameless Self-Promotion panel series
Transcript of Facebook advertising presentation by Robbie Foglia
AdvertisingWith
Robbie FogliaDirector of Paid Media
Robbie FogliaDirector of Paid Media
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Robbie FogliaDirector of Paid Media
Facebook Passes Google & Yahoo Sites in User Engagement
Robbie FogliaDirector of Paid Media
Facebook Serves 24% of US Display Ads
Robbie FogliaDirector of Paid Media
Off-site Facebook Ads
• Target Very Specifically To Trim Costs• Create Ad Text with Website Conversion in Mind
Robbie FogliaDirector of Paid Media
Facebook Like Ads
• Create Different Like Ad Versions for Each Group You Want Liking Your Page
• Use Text that Encourages Likes Through Rewards
Robbie FogliaDirector of Paid Media
Facebook Social Ad
• Boosts Likes on Pages with Established Fan Base• Attrition is High – Rotate Frequently
Robbie FogliaDirector of Paid Media
Sponsored Story Ads
• Sponsor Stories Likely To Engage Users• Use Sponsored Stories in Ad Mix as Low Cost Alt.
Robbie FogliaDirector of Paid Media
Facebook Homepage Ads
• Large Spend, Supplement Integrated Marketing Campaign
Robbie FogliaDirector of Paid Media
Facebook Advertising Tips
1) Utilize Targeting Features – Demo, Geo, Behavioral, Interest
2) Send Visitors to Custom Landing Tabs – No Wall3) Test, Test, Test – Rotate Ads Frequently4) Measure – Use Reporting Features for CPA, CTR,
Impression Share5) Stay Ahead of the Curve – Always New Features
