Types of Ecosystem Desert Ecosystem Forest Ecosystem Grassland Ecosystem.
Facebook Advertising Ecosystem - SKAI
1
The Facebook® Advertising Ecosystem 2013 Q3 vs Q2 Performance for Brands Powered by Kenshoo Social TM IMPRESSIONS UP 13% CLICKS UP 14.4% REVENUE 2.16x HIGHER REVENUE PER CLICK 1.76x HIGHER CONVERSION RATE 2.36x HIGHER CONVERSIONS 2.85x HIGHER COST-PER-CLICK DOWN 9% Facebook Delivering additional ad inventory including News Feed placement Advertisers Optimizing social campaigns better and managing costs to achieve goals Consumers Engaging more with Facebook ads across devices Kenshoo Social Activating tailored algorithms that bid to actual customer value Facebook Providing deeper ad targeting and higher impact image formats Advertisers Promoting most relevant products with customized ads Consumers Continuing to interact with brands on and off Facebook beyond the initial click Kenshoo Social Enabling real-time, dynamic product ads driven by SEM and PLA demand signals Facebook Reaching new prospects and existing customers at all points in the customer journey Advertisers Tracking each touchpoint in the path-to-conversion and attributing revenue lift to Facebook Consumers Taking action and completing purchases, propelled by more relevant and engaging ads Kenshoo Social Integrating with social relationship platforms to measure revenue and illuminate value of paid, earned, and owned media Facebook Consumers Advertisers Kenshoo Social Copyright 2013, Kenshoo, Ltd. All Rights Reserved Data points reflect more than 85 million Facebook ads across a representative sample of advertisers and agencies using Kenshoo Social. Note: There may be variations in numbers for past or future research published by Kenshoo as the rolling data set is dynamic each new quarter. Facebook® is a registered trademark of Facebook, Inc. RETURN ON INVESTMENT 3.04x HIGHER KenshooSocial.com/FacebookAdEcosystem [email protected]
Transcript of Facebook Advertising Ecosystem - SKAI
The Facebook® Advertising Ecosystem
2013 Q3 vs Q2Performance for Brands Powered by Kenshoo SocialTM
IMPRESSIONSUP 13%
CLICKSUP 14.4%
REVENUE2.16x HIGHER
REVENUE PER CLICK1.76x HIGHER
CONVERSION RATE2.36x HIGHER
CONVERSIONS2.85x HIGHER
COST-PER-CLICKDOWN 9%
FacebookDelivering additional ad inventory including News Feed placement
AdvertisersOptimizing social campaigns better and managing costs to achieve goals
ConsumersEngaging more with Facebook ads across devices
Kenshoo SocialActivating tailored algorithms that bid to actual customer value
FacebookProviding deeper ad targeting and higher impact image formats
AdvertisersPromoting most relevant products with customized ads
ConsumersContinuing to interact with brands on and o� Facebook beyond the initial click
Kenshoo SocialEnabling real-time, dynamic product ads driven by SEM and PLA demand signals
FacebookReaching new prospects and existing customers at all points in the customer journey
AdvertisersTracking each touchpoint in the path-to-conversion and attributing revenue lift to Facebook
ConsumersTaking action and completing purchases, propelled by more relevant and engaging ads
Kenshoo SocialIntegrating with social relationship platforms to measure revenue and illuminate value of paid, earned, and owned media
Facebook Consumers Advertisers Kenshoo Social
Copyright 2013, Kenshoo, Ltd. All Rights Reserved
Data points reflect more than 85 million Facebook ads across a representative sample of advertisers and agencies using Kenshoo Social. Note: There may be variations in numbers for past or future research published by Kenshoo as the rolling data set is dynamic each new quarter. Facebook® is a registered trademark of Facebook, Inc.
RETURN ON INVESTMENT3.04x HIGHER
KenshooSocial.com/[email protected]
