Facebook Ads - The Slanted...
Transcript of Facebook Ads - The Slanted...
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Facebook Ads
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Not Your Silver Bullet.
Solo Sport?
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A feeling. A warm memory. A spark of inspiration.
Team Sport
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FB Ads
01 FBX
02 Custom Audiences
03 Ad Targeting
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Follow Them…
like a lost puppy.
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The Code
Wordpress - Per Page Head
- Genesis Simple Hooks
SquareSpace - Setting > Advanced > Code
Injection
<script>(func-on() { var _5q = window._5q || (window._5q = []); if (!_5q.loaded) { var 5ds = document.createElement('script'); 5ds.async = true; 5ds.src = '//connect.facebook.net/en_US/5ds.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(5ds, s); _5q.loaded = true; } _5q.push(['addPixelId', '475370839231825']); })(); window._5q = window._5q || []; window._5q.push(['track', 'PixelIni-alized', {}]); </script> <noscript><img height="1" width="1" alt="" style="display:none" src="hbps://www.facebook.com/tr?id=475370839231825&ev=PixelIni-alized" /></noscript>
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Emails / Phone Numbers!
CSV File
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Demo Time!
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FB Ads
01 FBX
02 Custom Audiences
03 Ad Targeting
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Creep
Time to
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Needed
01 TARGET 02
FB Open Graph Search
03 Offer 04
Image & Copy
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Buyer Personas 01 Target
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• Pages like by people who like The Slanted Lens
• Favorite Interests of fans of _____ • Favorite Interests of employees of _____
02 Open Graph
Search
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http://www.tecmark.co.uk/facebook-graph-search-queries/
02 Open Graph
Search
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03 Offer
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04 Image & Copy
1200x627
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Demo Time!
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DUE WEDNESDAY 10.29.14 – 7 PM EST
01 FBX 02
Custom Audience
03 1 Ad