Facebook Ads Event

Story about losing money:

My first Facebook Ad Campaign….

90% OF CANADIANS NOW HAVE A FACEBOOK ACCOUNT….SO I HOPE NO ONE HERE CAN SAY MY

CUSTOMER IS NOT ON FB

But you cannot reach to everyone on Facebook

Facebook bought a new algorithm by the name: Edgerank.

Social Research Tool

Imagine Being Able to Find Any Adsfor Any Given Niche on Facebook !"Tmaster Pro The Ultimate FB ADS SPY Software"

Find Every Ad on Facebook In Seconds Even dark postsSpy on Top CPA OffersNow you Can Reverse Engineer theseProven Winners to Replicate their Success !

> Effectively Spy On Your Competition> Find Every Ad on Facebook In Seconds Even dark posts Cloaked / Redirects links> Analyzing Your competitor’s Campaign Exact Strategies> Discover the Most Profitable Niche / Idea Campaigns on FB

> Fully compliant with Facebook's TOS !

PreciseMagnetic

will save you time working with Audience Insights. You just need to know the keywords to get the search results, and just by clicking the Get Related button and you will get the related data page of interest there. All are grouped by interest. This is the right tool for you. Percent percentage of all month. Calculates precisely the exact page audiences against existing Interest.

Equipped also with tools to conduct search campaigns. You can search on Facebook and Google pages.

* Easy to find interest with keywords.* Related pages are grouped by Interest.* Just One Click to send to Keyword. Speed up the search.* Page data selection.* Export selected page data to excel.* Search Tool. Find your ad campaign opponent in Facebook or Google.* Powerful Free Tools.* Safe and Secure to use.

AD ANALYST

A tool to help you understand how you are targeted by advertisers on FacebookWhat kind of ads do I receive in Facebook? What kind of advertisers target me?What attributes do advertisers use to target me?What attributes has Facebook inferred about me?

Is my targeting unique?

1. When launching a new Facebook campaign, assign Daily or Lifetime budgets that exceed your planned budget by 200%-500.

2. Do not select the “Accelerated Delivery” option as Facebook will then focus on the speed of ad delivery over quality and cost

3. After your ads have 10,000+ impressions, you can start measuring the results and decide whether your campaign’s delivering the results you were hoping for.Instead of waiting for 5 days for the results to come in, you should get them in 48 hours or less.

Always Optimize for Conversions

Speaking of Facebook’s AI-powered algorithms, they’re really really good at delivering your ads to the people most likely to be interested.

That’s why, there’s really no need to be playing around with your Facebook campaign objective to try and lower your advertising costs.

Campaign objective is the first selection you’ll make when setting up your Facebook campaigns.

SOCIAL

PROOFNaturally, one way to get many likes is to show the same Facebook ad to hundreds of thousands of people.

But what if you want to use the same ad copy and design in multiple ad campaigns, so that you can change the audiences and bids?

If you re-enter the same ad elements across multiple campaigns or ad sets, Facebook will still count all of them as separate ads.

BIDDINGIn my experience, there’s not a huge difference in whether you use automatic or manual bidding.However, if you know how much a conversion is worth to you, you can set the manual bid that’s slightly under your anticipated ROI.

The good thing about Facebook advertising is that there’s no danger of overbidding. This means two things:

○ You’ll often be charged for less than your initial bidEven if you bid a lot more than needed for winning the auction,

○ Facebook will only charge you for the amount it takes to beat the competition.

CUSTOM SCHEDULEIChances are that your Facebook ads aren’t relevant to yo your audience 24/7.

For example, it’s rather unlikely that someone will create a free trial of your B2B product in the middle of the night. Rather, they might sign up for Netflix or order a pizza.

Take a look at your Facebook ad reports to learn which days and hours bring you the most conversions at the lowest cost.

PLACEMENTS AND COST

According to AdEspresso’s data on Facebook ad costs, the cost-per-click can vary by more than 550%, depending on your ad placement.

However, a cheap cost-per-click does not mean a cheap cost-per-conversion.

A/B Test Your Facebook Ads

TRACK...AND TRACK MORE!!In addition to tracking your website visitors, you can also track nine different Standard Events.

TARGET HIGH IMPACT

DON’T SELL….

CREATE AWARENESS & BUILD TRUST

PEOPLE ARE ON FACEBOOK TO KILL TIME...MORE LIKE WATCHING CAT VIDEOS

AND BRAINLESS CONTENT

NOT TO BUY….THATS’S FOR GOOGLE/BING

AWARENESS STAGE ADS OUTPERFORM EVERYTHING ELSE

EXAMPLE….

Client: Maths Tutoring

Industry Very Competitive

Average Transaction: $100 per month for 4 years ($4000+ service)

EXAMPLE….INSTEAD OF SELLING $4000 FB SERVICE OVER FACEBOOK

EXAMPLE….RESULT:

256 PEOPLE CAME OUT OF 364

40 STUDENTS WERE ENROLLED IN THE PROGRAM

40 * $4800 = $192,000

CAMPAIGN COST: $2100 IN ADS COST AND $1200 IN CAMPAIGN SETUP

EXAMPLE….Event CBC Covered It!!

256 PEOPLE CAME OUT OF 364

40 STUDENTS WERE ENROLLED IN THE PROGRAM

40 * $4800 = $192,000

CAMPAIGN COST: $2100 IN ADS COST AND $1200 IN CAMPAIGN SETUP

OUR DENTAL CLIENT CAMPAIGNS

Master the art of FOMO and urgency

If you’ve ever missed a flight or been the next person in the queue right when the store runs out of the thing you

wanted, you know how bad this feels.

FOMO – the fear of missing out – haunts us every single day.

Master the art of FOMO and urgency

If you’ve ever missed a flight or been the next person in the queue right when the store runs out of the thing you

wanted, you know how bad this feels.

FOMO – the fear of missing out – haunts us every single day.

Create carousel ad campaignsA report by Kinetic Social revealed that carousel ads get 10 times more clicks compared to static sponsored posts on Facebook.

Use videos instead of imagesVideo ads are one of the most overlooked opportunities in Facebook advertising.

A report by Kinetic Social showed that video ads have the lowest cost-per-click, with an average CPC of $0.18.

Always add subtitles to video adsAccording to Facebook, captioned video ads have a 12% higher average view time than videos with no caption.

Create a separate landing page for each campaignYou can’t please everyone at once, or you end up pleasing no one.

Smart Facebook marketers rarely advertise the same offer to everyone. Because it almost never works.

Spice up your ads with emojisSaaS brand Scoro ran a small A/B test to test whether emojis have any effect on the click-through and engagement rates. They did.

The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji.

USING BRACKETS

This one is so painfully obvious that I wish I’d thought of it years ago. What do I mean by using brackets? I mean this:

[INFLUENCERS ONLY]

Yeah, that would’ve made me look too.

Facebook doesn’t allow you to bold, underline or italicise, so brackets are one way to differentiate your posts and make certain things stand out.

// THIS IS THE OTHER //

>> OR THIS <<

NOT INCLUDING A CTA

There has been so much written about which CTA button you to choose for Facebook Ads.

“Never use the Sign Up button,” say some. Others claim that “Learn More has the highest click-through rate”.

But, did you know that you can simply choose NO call to action button on your Facebook Ads? Yeah, you don’t have to have one!

Why does it work? Well, it makes your ad look like the native content it’s supposed to be.

Are you seeing a trend here? It seems that the key to successful Facebook ads is to make them look as little like an ad as possible. Groundbreaking.

FB MESSENGER AD CAMPAIGNS

Not really a Facebook Ads hack, but a huge opportunity nonetheless.

I’ve only seen two Facebook Messenger campaigns done well, so far. I don’t know if this is because I’m not in the target audience for those who are running them, or if there just aren’t any people running them yet. But, either way, this is a HUGE opportunity at the moment.

To put it in layman’s terms: You can use Facebook Messenger ads to get people to interact with your brand via Messenger. Then, once they’ve messaged your page, you can run ads to them that show up as messages in their FB Messenger. It’s a bit like building an email list, but within FB messenger. Shneaky.

Story about Fishing

How I lost $1000 in Los CabosAnd what I learned from it

90% OF CANADIANS NOW HAVE A FACEBOOK ACCOUNT

Optimized CPM

Optimized CPM (Cost per 1,000 impressions) is a bid type that shows your ad to people who are more likely to take the action you want. For example, if your advertising objective is to drive customers to your website, an optimized CPM bid will be shown to people who are more likely to navigate to your external link.

With this bid type, you pay for impressions (CPM). Your bid will automatically adjust to help your ads reach the people you care about, but you won't spend more than your budget.

Questions….??

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